As Valentine’s Day Approaches, MaxPoint Analyzes Neighborhood-Level Data to Help Retailers and Brands Execute Effective Digital Advertising Campaigns that Drive In-Store Traffic
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Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps a bit of a lofty goal. What does this have to do with online marketers? Everything.
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Retailers struggle each holiday season with an inevitable inventory imbalance. Some order too much of one product and not enough of another.
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Company Analyzes Neighborhood-level Data to Help Retailers and Brands Roll Out Relevant and Cost-Effective Digital Advertising Campaigns
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MaxPoint Interactive accumulated 101 New Rules for Retail by surveying retailers, technology vendors and consultants on the show floor.
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Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor.
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Buzzword alert: multichannel is out. The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets.
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MaxPoint Interactive, a company that helps retailers and brands drive local in-store traffic with its innovative Digital Zip technology, published its 101 New Rules for Retail based on a survey of NRF 101st Annual Convention & Expo attendees.
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MaxPoint Interactive hit the show floor at the National Retail Federation's 101st Annual Convention & Expo to get a pulse on what's hot in 2012. The company surveyed 101 show attendees, asking "What is your new rule for retail in 2012?"
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MaxPoint Interactive’s On-Site Survey at Retail’s BIG Show Gets a Pulse on What’s Hot in 2012
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Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information. One offering, MaxPoint Interactive's Digital Zip takes this kind of targeting to the hyper local level.
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Retailers feel the challenge the most in stores. The store is getting pinched between other selling channels that steal away transactions, while the traditional media channels that used to work best to drive traffic to stores are becoming less and less effective. However, for every challenge there is an opportunity, and for stores one of the most important opportunities is "local."
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At the heart of retail success is localization -- from product assortment to in-store marketing. However, when it comes to digital advertising, few retailers are thinking local. National advertising campaigns continue to push a corporate message without localizing it for each store.
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The City of Eau Claire is number one when it comes to holiday spirit in the United States. The ranking comes from MaxPoint, a company that analyzed online information for retailers.
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In their festively titled report Eau Claire, Wisconsin is the Neighborhood with the Most Holiday Spirit According to MaxPoint Interactive Interest Index. Lil ol’ Eau Claire, Wisconsin processes more love for Christmas than any other “neighborhood”
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MaxPoint’s Digital Zip Technology Analyzes Neighborhood-level Data to Determine Where "Holiday Cheer" is Highest
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Considering we haven't begun the initial 72-hour sprint into the holiday shopping season, it may seem a little soon for this next bit of advice: localizing ad efforts will help increase sales in the final 72 hours of the holiday shopping season. But, experts with MaxPoint Interactive believe localizing ads for the final 72 hours of the holiday shopping season will push more sales through the conversion funnel. Why?
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Company Offers Strategies for Driving Store Traffic, Boosting Sales and Eliminating Excess Holiday Inventory
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RSR just recently completed an analysis of several retailers' localized advertising capabilities. We found two schools of retailers among those we evaluated: one set has taken a broad-brush approach to all kinds of digital channels and another has chosen to focus in and get deep (and local) in a few areas.
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Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives.
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Report Finds Most Major Retailers are Missing Huge Opportunities to Drive Store Traffic through Localized Digital Advertising Campaigns
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Macy’s and JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research.
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A new report from RSR Research (sponsored by MaxPoint Interactive), out today, sheds some light on the localized advertising efforts of today’s top retailers centered on driving traffic into the store. So how did today’s leading retailers do?
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In the land of retail, brands need a local connection. A reason for consumers to stop at a mall, storefront or online location to spend money. When it comes to larger brands, those making the best local, digital connections include Macy's, JC Penney and Best Buy finds new research from MaxPoint Interactive and RSR Research.
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Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research.
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Macy’s and J.C. Penney scored higher than other retailers in a survey by RSR Research, which rated retailers on how they used localized advertising to increase store traffic.
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Report Finds Most Major Retailers are Missing Huge Opportunities to Drive Store Traffic through Localized Digital Advertising Campaigns
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Former NBC Universal Executive Joins Fast-Growing Retail Advertising Platform Company
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Launch of In-Stream and Display Video Advertising Targeting Solution Gives Brands and Retailers Another Channel to Reach Their Local Audiences
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MaxPoint Interactive offers advertisers a technology that combines demographic and point-of-sale data to pinpoint customers who are interested in buying a product and able to do so. Founded in 2007, the Cary-based company has had quite a growth spurt of late. CEO Joe Epperson explains why, answering 5 Questions for citybizlist.
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How do you target digital advertising to moms based on the neighborhoods they live in and truly drive in-store purchases? Consider these insights and solutions offered by MaxPoint Interactive.
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Digital Retail Advertising Platform Leader Drives Expansion into Chicago
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Enabling Retailers and Brands to Drive In-Store Sales and Measure Actual Sales Lifts
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Funding Leads to Accelerated Company Growth and Scalability
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Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company.
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MaxPoint’s precise Digital Zip technology enables brand marketers to better reach their target consumers at the neighborhood-level nationwide
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