Helps garden supply companies eliminate wasteful ad spending by targeting neighborhoods with consumers most interested in DIY gardening and avoiding those that display little interest
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Company Helps Game-Related Brands and Retailers Target Distinct Groups of Shoppers with Neighborhood-Level Digital Advertising
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Technology That Empowers Retailers and Brands to Create Hyper-Targeted Advertising Campaigns Is Used to Find the Most Stylish Neighborhoods in the Nation’s Largest Retail Market
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MaxPoint Interest Index Helps Retailers and Brands Create Hyper-Targeted Advertising Campaigns by Finding the Neighborhoods Most Interested in the Flu
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For every challenge there is an opportunity, and in 2013, it's going to be working hyperlocal tactics into your national marketing strategy.
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For the Second Consecutive Year, MaxPoint Analyzes Billions of Data Points to Find the Most Festive Neighborhoods across the Country
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MaxPoint Interactive Interest Index Helps Retailers and Brands Reach the Most Cost-Conscious Cities in the U.S. with Targeted Holiday Advertising Campaigns
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Using Online Video Advertising to Raise Awareness, Favorability, and Dedication to Eradicating Cancer
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Index Data Helps Retailers, Brands and Restaurants Looking to Capture a Greater Piece of the Thanksgiving Pie Create Targeted Digital Advertising Campaigns Based on Neighborhood Preferences and Behaviors
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It’s natural to assume that such high-traffic events will automatically result in increased sales, but that’s not always the case. That's where a hyperlocal digital advertising approach can help retailers create demand for inventory in specific locations.
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MaxPoint Interactive Interest Index Reveals Top Cities with Sports Fans and Exercise Enthusiasts
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There are steps every brand and retailer can take to ensure their products move off the shelf at the right time. It starts by getting local. Hyperlocal, that is.
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As Children Head Back to School, MaxPoint Interactive Interest Index Reveals Top U.S. Cities with “Homemade” vs. “On-the-Go” Moms
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It’s important for brick-and-mortar businesses—and the brands that sell within them—to connect with consumers to drive them into stores.
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MaxPoint’s Digital Zip Technology Provides Advertisers with Actionable Data on the Neighborhoods Most Interested in Barbeque-Related Foods
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Brands use the latest in data-driven precision to reach online consumers where they live
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MaxPoint's Digital Zip Technology Analyzes Billions of Data Points to Show Advertisers Which Neighborhoods are Most Interested in the Olympic Games
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Here's why neighborhood-level targeting might be the key to connecting with moms and other important purchasers.
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MaxPoint's Digital Zip® Technology Analyzes Billions of Data Points and Finds Neighborhoods With Strongest Preferences Toward Brand Name Vs. Generic Medications
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Too often retailers turn to digital ads to drive e-commerce traffic and traditional ads to drive foot traffic to their stores. By approaching campaigns this way, retail marketers are missing the boat on the enormous power of digital to drive in-store traffic.
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Advertising Age's Multi-City Happy Hour Sponsored by MaxPoint Interactive
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A new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
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Americans are shopping at several different grocery stores to get the best deals and are cutting back on “luxury” purchases, including premium seafood items, according to a new report by MaxPoint Interactive.
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A new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
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Most grocery executives underestimate the power of digital in the consumer’s path to purchase, according to the results of an on-site survey conducted at FMI2012 conducted by MaxPoint Interactive, which found discrepancies between grocery executives’ insights around digital advertising and actual consumer behavior.
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US consumers are beginning to spend more on groceries - but are still looking for ways to maximize their spending at the supermarket, according to a new research report from MaxPoint Interactive.
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On-site Survey Conducted by MaxPoint Interactive Draws Parallels and Disconnects Between Consumer Behavior and Executive Insights Around Digital Advertising
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In a new research report sponsored by MaxPoint Interactive, BIGinsight reveals the changing behavior among today's cost-conscious grocery shoppers as they move through the path to purchase.
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The Grocery Industry Pulse, titled "Reaching Today's Cost-Conscious Consumer," found that the average monthly spend on groceries has steadily increased among the general population from pre to post-recession.
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Sponsored by MaxPoint Interactive and Conducted by BIGinsight™, Study Provides Marketers with Insights Into Grocery Consumers’ “New Normal”
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Although great at reaching specific demographic groups nationwide, the Internet falls short of old-school advertising vehicles such as direct mail and newspaper inserts when it comes to being hyper-local. A Morrisville startup is focused on changing that.
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As more and more people are headed online, it has become clear that there are new channels for retailers to leverage when it comes to executing highly deliverable ad campaigns.
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By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers.
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If the exponential growth of online video advertising is telling us anything, it's that it's an ever-evolving and effective medium for retailers and brands of all sizes.
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MaxPoint's Digital Zip Technology Analyzes Billions of Data Points and Finds Neighborhoods That Act on Going Green Differ from Those Generally Interested in Environmental Issues
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MaxPoint and Saatchi & Saatchi X Share How Retailers and Brands Can Harness the Power of Neighborhood-Level Shopper Marketing Campaigns
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The growing popularity of online video has caught the attention of U.S. advertisers, as they realize the incredible reach this medium presents.
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Company to Present California Olive Ranch Digital Video Case Study with Media Partner FRWD
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MaxPoint Interactive finds tech products are getting the most consumer interest on both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten most interested cities for technology products.
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Where are tech products getting the most consumer interest, new data from MaxPoint Interactive finds both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten 'most interested' cities for technology products.
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New iPad Launch Among One of the Most Popular Topics Trending Across the U.S.
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Are retailers and brands spending their money effectively when it comes to reaching only the neighborhoods where their precise customers live?
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For enterprises grappling with the onslaught of big data, a new platform has emerged from the open source world that promises to provide a cost-effective way to store and process petabytes and petabytes worth of information.
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As Valentine’s Day Approaches, MaxPoint Analyzes Neighborhood-Level Data to Help Retailers and Brands Execute Effective Digital Advertising Campaigns that Drive In-Store Traffic
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Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps a bit of a lofty goal. What does this have to do with online marketers? Everything.
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Retailers struggle each holiday season with an inevitable inventory imbalance. Some order too much of one product and not enough of another.
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Company Analyzes Neighborhood-level Data to Help Retailers and Brands Roll Out Relevant and Cost-Effective Digital Advertising Campaigns
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MaxPoint Interactive accumulated 101 New Rules for Retail by surveying retailers, technology vendors and consultants on the show floor.
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Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor.
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Buzzword alert: multichannel is out. The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets.
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