Insights
101 New Rules for Retail
MaxPoint Interactive hit the show floor at the National Retail Federation (NRF) 101st Annual Convention & Expo to get a pulse on what’s hot in 2012. The company surveyed 101 show attendees, asking “What is your new rule for retail in 2012?” Here’s what they shared with us: 1. Use mobile to drive customers to [...]
Insights
What is Neighborhood Level Advertising?
Listen to MaxPoint’s COO, Gretchen Joyce, as she discusses how brands and retailers can use digital advertising to target their relevant consumers at the neighborhood level. She further explains MaxPoint’s Digital Zip™ technology and how brands and retailers can apply it to their digital campaigns to drive local store traffic.
Insights
What is the State of Localized Advertising in Retail?
Hear MaxPoint’s COO, Gretchen Joyce, discuss why localization is important to brands and why brands & retailers should take advantage of local digital advertising. She discusses highlights from RSR’s research study on how retailers use digital experiences to drive local store traffic.
Insights
The Local Approach: The State of Localized Advertising in Retail
A groundbreaking research study from Retail Systems Research provides a detailed look into the localized advertising efforts of the nation’s top retailers. Find the examples and insights critical to building your localized advertising roadmap. The Local Approach: The State of Localized Advertising in Retail is an evaluation of how retailers use digital experiences to drive [...]