Insights
Can You Dig It? Top Neighborhoods Buying Garden Supplies and Services
With spring here and summer around the corner, the time is ripe for companies in the gardening market to advertise their products and services to targeted shoppers. To help with this, MaxPoint analyzed offline and online data points to locate neighborhoods most interested in gardening and curb appeal. Find out where they are located.
Insights
A Multiplayer Industry: Gaming’s Early Adopters and Latecomers
Amidst the backdrop of the Game Developers Conference—the world’s largest professionals-only industry event—MaxPoint took a closer look at two especially important types of gamers: the early adopters and the so-called latecomers. Learn which neighborhoods have the highest concentrations of these specific types of gamers.
Insights
Sartorial New York
Within stylish New York, there are specific neighborhoods where an interest in fashion is even more dominant than it is in neighboring communities. In preparation for New York’s most important February fashion event—Mercedes-Benz Fashion Week—we took the opportunity to analyze billions of online data points to find these pockets of very fashionable residents. See which nine neighborhoods made the list.
Insights
Achoo! Interest in the Flu Spreads
As the flu spreads, brands and retailers have seen an uptick in purchases of flu-related remedies—from facial tissues and chicken soup to antibacterial spray and over-the-counter flu drugs. To help advertisers reach shoppers seeking flu relief, MaxPoint analyzed offline and online data points to pinpoint the US cities most interested in the flu right now. See who made the list.
Insights
Grocery Industry Pulse: Reaching Today’s Cost-Conscious Consumer
How has the changing economy affected grocery shopping behavior? BIGInsight reveals the changing habits of the cost-conscious grocery shopper in their latest report: Grocery Industry Pulse: Reaching Today’s Cost Conscious Consumer. Download your FREE report now to learn more!
Insights
101 New Rules for Retail
MaxPoint Interactive hit the show floor at the National Retail Federation (NRF) 101st Annual Convention & Expo to get a pulse on what’s hot in 2012. The company surveyed 101 show attendees, asking “What is your new rule for retail in 2012?” Here’s what they shared with us: 1. Use mobile to drive customers to [...]
Insights
The Local Approach: The State of Localized Advertising in Retail
A groundbreaking research study from Retail Systems Research provides a detailed look into the localized advertising efforts of the nation’s top retailers. Find the examples and insights critical to building your localized advertising roadmap. The Local Approach: The State of Localized Advertising in Retail is an evaluation of how retailers use digital experiences to drive [...]
