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Raise your Back-to-School and Holiday campaigns
to a new level

When it comes to household purchases, we all know Moms make the decisions. In fact, Moms control an estimated 80% of household spending, or $1.7 trillion a year.* So, how do you find the right Moms?

MaxPoint Interactive zeroes in on the right Moms for your campaign by:

  • Analyzing robust offline marketing data to find the Moms you want to reach
  • Pinpointing those neighborhoods with relevant Moms using our precision Digital Zip™ technology
  • Delivering your online message to interested Moms with purchasing power, resulting in offline actions
    such as in-store purchases

See MaxPoint’s Digital Zip technology in action:

Simply click on each of the three Mom profiles below to see a different heat map.

Digital Zips for Moms within 8 miles of discount retail locations with children ages 5 to 12 where your ads will be served.

Mom Shopper Profile:
# of Target Households: 472,000
Average Age: 25 to 44
Children Ages: 5 to 12
Household Income: $55k — $100k
POS Data: Neighborhoods that
over index for the
purchases of
Back-to-School
items such as juice
boxes, scissors,
crayons and glue.
Map 1

St. Louis, Missouri

  • Target Digital Zips for Discount Retail Mom Shoppers
  • Discount Retail Locations

Digital Zips for Moms within 8 miles of discount retail locations with children ages 13 to 18 where your ads will be served.

Mom Shopper Profile:
# of Target Households: 663,000
Average Age: 35 to 64
Children Ages: 13 to 18
Household Income: $100k and below
POS Data: Neighborhoods that
over index for the
purchases of Holiday
items such as
canned cranberries,
frozen pies, frozen
turkeys and frozen
green beans.
Map 1

St. Paul, Minneapolis

  • Target Digital Zips for Discount Retail Mom Shoppers
  • Discount Retail Locations

Digital Zips for Hispanic Moms within 8 miles of major grocery chain locations where your ads will be served.

Mom Shopper Profile:
# of Target Households: 698,000
Average Age: 25 to 54
Household Income: $75k and below
POS Data: Neighborhoods that
over index for the
purchases of
Back-to-School items
such as peanut
butter, bread, tissues
and markers.
Map 1

Houston, Texas

  • Target Digital Zips for Discount Retail Mom Shoppers
  • Discount Retail Locations

Contact us today for a FREE custom heat map targeting the audience you want to reach with your campaign.

*Source: "How Retailers Can Reach Moms," eMarketer, February 23, 2010.