May 3, 2013 at 3:49 pm
By now, many in the advertising industry are familiar with the term mobile geofencing, or a retailer’s ability to target shoppers passing near its store by establishing a very narrow advertising radius (often just a few feet). Each time a consumer who has downloaded a store’s app on their GPS-enabled mobile device enters this tight [...]
April 26, 2013 at 10:12 am
The Shopper Technology Institute recently wrote a piece discussing how some large chains, such as CVS, Kroger, and Safeway, benefit from sophisticated brand-funded shopper marketing campaigns. The story, based on research from Kantar, suggests that these chains are becoming more aggressive and targeted in their reach to consumers by focusing primarily on personalization with an [...]
April 19, 2013 at 3:05 pm
We’ve been talking for some time about how important real-time information is when it comes to building and executing an effective digital advertising strategy. Having insight into constantly changing consumer behaviors and how current events like the flu season are affecting buying decisions gives retailers and brands the ability to act quickly and to cater [...]
April 11, 2013 at 4:05 pm
Harvard Business Review recently ran a piece that looked at how global brands (or those striving to be so) must look at advertising through a new lens: the so-called glocal lens. Translation: a combination of global and local meaning “locally adapting a universally embraced core idea that will resonate in any market anywhere in the [...]
April 4, 2013 at 11:17 am
One of the biggest criticisms of digital advertising has long been that there are just so many irrelevant ads that consumers have developed “banner blindness.” One solution to banner blindness that the industry is currently buzzing about is native advertising.
March 29, 2013 at 9:43 am
We’ve talked a lot about big data on this blog and the impact it has on smarter and more effective digital advertising. Recently, Advertising Age dedicated a section of its print issue to the topic and shared a number of interesting insights.
March 21, 2013 at 3:54 pm
By now, anyone not living under a rock has heard the term big data. It’s a constant topic of debate within the business, technology, and even mainstream press, and it is starting to gain some traction in verticals like marketing, banking, retail, and human resources.
March 14, 2013 at 1:19 pm
Optimizing and launching your digital ads is only half the battle. It’s often ad creative that ultimately makes or breaks a campaign. Unfortunately, too many marketers shortcut the process of finding the right creative agency. If you have ever had to select an agency, you understand why; it can be a time-consuming and labor-intensive task. But in [...]
March 7, 2013 at 2:10 pm
Recently, the Interactive Advertising Bureau commissioned a study with Nielsen that looked at how the movement of advertising dollars from TV to digital affects the reach and cost of campaigns. The study concluded that a 15% shift in media spend to digital drives a distinct increase in advertiser reach across verticals.
February 19, 2013 at 11:35 am
Recently, we learned that NBC News shut down EveryBlock, its hyperlocal news site. The intent of the site was to provide a collective view of local news, reviews, photos, videos, etc., for people at the town or city level. However, the company found that its business model was just not sustainable for the future. Does [...]
February 15, 2013 at 9:32 am
Big data is extremely valuable when it comes to affecting the outcomes of advertising campaigns. But there are three often overlooked ways big data can be used more effectively in digital advertising for campaign precision and scale: audience discovery, cross-correlation, and dynamic decision-making.
February 6, 2013 at 10:34 am
With the cold months here, we can count on one thing: the flu. This season is one of the toughest flu seasons in years. In fact, it has been such a rough season that the flu has frequently been one of the top stories in the major news outlets.
February 1, 2013 at 10:33 am
When the 49ers and Ravens square off on Sunday to earn the coveted Vince Lombardi trophy (that’s the Super Bowl trophy for you non–sports fans), many consumers will be keeping tabs on the most entertaining and unique Super Bowl ads that play throughout the game.
January 24, 2013 at 12:39 pm
MaxPoint released a case study today for Naked Pizza. Naked Pizza, a restaurant providing delicious and healthy all-natural pizza, wanted to create brand awareness, generate traffic, and increase restaurant sales at several of its New Jersey locations. The case study demonstrates how a multi-location business can effectively drive in-store sales with a hyperlocal online advertising [...]
January 16, 2013 at 2:09 pm
Many advertising publications are declaring 2013 as the year of native advertising. The format has been around for a while, but it is really starting to grow. Over the next few years, advertisers will push billions into native ads. So what is native advertising, and how does it stack up to other online channels?
January 11, 2013 at 1:32 pm
Mark Ailsworth, our senior director of Western Region sales, posted an article yesterday on iMedia Connection. In his article, he explains why hyperlocal strategies are critical today, and he presents some tips that brands and companies can use in rolling out a hyperlocal campaign on a national level. You can read the full article on [...]
January 4, 2013 at 12:16 pm
The mobile revolution hit quickly, and it is necessary to be equally as quick to adapt your website, advertising, and apps for any number of devices—from smartphones to tablets—especially if you have a physical store location. If mobile users can’t find you easily, they may move on to a more user-friendly competitor. Nothing screams, “I [...]
December 20, 2012 at 11:53 am
It’s classic Darwinism. Adapt or die. How many retailers have we seen hang up their hats in a woe-is-me surrender to the digital age? And how many retailers have we seen flourish? We’ve seen both, and the ones who have risen from the doldrums of the e-commerce era have adapted. The ones who have crashed [...]
December 11, 2012 at 10:27 am
The clock is ticking on the holiday season. There are just a few more weeks until the big day is here. The Christmas music has been playing since November, or in some places even before the last Halloween candy hit the bottom of the bag, and people are in the mood to look for the [...]
December 7, 2012 at 1:22 pm
It’s interesting how modern technology has such a huge impact on the way we shop—how it attracts us to a specific store because it is something new and different. Thirty-plus years ago, the most exciting technology in stores was talking registers, calculators on cart handles, and the catalog store concept (which allowed you to see [...]
November 28, 2012 at 4:01 pm
For years, women ruled the shopping world, far surpassing men in virtually all categories. The trend seemed to follow the rules of the universe, maintaining the yin and yang of the advertising and consumer worlds. Enter smartphones and tablets.
November 20, 2012 at 8:49 am
It is pretty obvious by now that if you don’t have an online component in one form or another to your advertising campaign, the likelihood of effectively reaching your target audience is slim to none. With the rise of hyperlocal targeting and companies that can serve your ads online directly to a specific market, merchandisers [...]
November 16, 2012 at 9:52 am
Thanksgiving is less than a week away, but it’s not too late for digital advertisers to make a final online push for their holiday-friendly food, beverages, decorations, and more. Here are five tips for making sure no money is left on the table come Thursday:
November 7, 2012 at 3:54 pm
Huge retailers have huge budgets and giant corporate partnerships to market new products. But a large budget doesn’t necessarily translate into big sales results. One small company is turning to online channels to drive in-store sales, but most important, it’s hitting its target market on the head.
November 1, 2012 at 1:23 pm
Marketers need to continually up their game when it comes to originality and innovative ways to drive customers to their products. The status quo simply won’t cut it anymore as smart consumers look to get the most value out of a product, whether it’s from price or promotion.
October 26, 2012 at 10:47 am
You know that when shopping with your children, you would love to have special child blinders that keep them focused on the aisle ahead and not on what’s on the shelves. Smart marketers know that will never happen and use kids as vehicles to attract moms’ attention to certain products.
October 23, 2012 at 11:12 am
We’re teaming up with Advertising Age for its Multi-City Happy Hour event! Join us on October 24 at 6:00 pm in one of six cities across the United States (Bentonville, Chicago, Los Angeles, Miami, New York, or San Francisco) to mix and mingle with fellow advertising, marketing, and media professionals. There is no cost to [...]
October 18, 2012 at 11:45 am
Everywhere you look these days, there are infographics. According to an article in Mashable, “infographics are graphic visual representations of information, data or knowledge. These graphics represent complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.”
October 15, 2012 at 4:58 pm
Join us in the Windy City on October 16 for the annual Shopper Marketing Expo. Retail is changing quickly, and shopper marketing continues to influence go-to-market strategies and industry best practices. The Shopper Marketing Expo is dedicated to integrating a wide variety of solutions, tools, and expertise needed to influence decision-making along the entire path [...]
October 11, 2012 at 2:36 pm
When it comes to marketing to baby boomers, it is best to keep it simple. As boomers age, it becomes more challenging for their brains to handle complex visuals and verbiage.
October 8, 2012 at 3:05 pm
Be sure to meet up with us on October 10 at the biggest annual marketing and technology conference in the Midwest – the 11th MIMA Summit. Join the Minnesota Interactive Marketing Association, the oldest interactive marketing association in America, as it shares the latest in digital thinking with featured guest speakers Jane McGonigal and Guy [...]
October 3, 2012 at 2:36 pm
We saw you Angelenos party hard at thinkLA’s AdJam 2012, but were you hurting the morning after your big night out? Using our Digital Zip® technology, we pinpointed the LA residents who know how to party and recover like the best of ’em.
October 2, 2012 at 10:38 am
With the fall season finally here, it’s time to start thinking about planning for Halloween. According to the National Retail Federation’s (NRF’s) 2012 Halloween consumer spending survey by BIGinsight, 170 million people plan to celebrate Halloween this season.
September 27, 2012 at 9:56 am
Are you more of a sports fan or physical fitness buff? We wanted to find out so we issued the results today of an indexing study that reveals the neighborhoods across the country with sports fans and exercise enthusiasts.
September 27, 2012 at 6:00 am
Believe it or not, consumers are staying loyal to luxury brands even during our challenging economic times. Why? Lower brands aren’t offering the quality consumers are finding in luxury brands.
September 24, 2012 at 6:00 am
Join us on September 27 from 6pm to 12am as some of LA’s best ad agencies show off their musical talent in front of 1,200+ marketing, advertising, and media professionals.
September 19, 2012 at 6:00 am
Be sure to join us for breakfast in Rogers, AR for the next Doing Business in Bentonville event to hear Marshal Cohen, Chief Industry Analyst, The NPD Group, talk about the future of retail and what you need to know to get there! Topics to be discussed include: How to win at Walmart New Traditions [...]
September 17, 2012 at 6:45 am
It’s natural for brands and retailers to assume that holidays and seasonal events like back-to-school are revenue-generators, but it’s not always that simple with variable inventory, shifting digital media consumption patterns and an economy still in the doldrums.
September 14, 2012 at 7:20 am
This past week, MaxPoint rolled into Los Angeles with a super sized food truck to give out free breakfast and Coolhaus ice cream sandwiches to advertising agencies for all of their great digital efforts. Here’s a look at this week’s event:
September 13, 2012 at 9:08 am
Secure your tickets now for the Southeast’s first shopper marketing event hosted by birdsong gregory. Retail Insights Southeast (RISE) is kicking off its first event in Charlotte, NC, on September 18th from 11-2pm at Byron’s Southend.
September 11, 2012 at 8:04 am
Today’s marketers and advertisers need to look beyond the typical target markets in order to survive and gain precious market share, not only from their tried and true audience, but audiences that are quickly gaining momentum. If you are not thinking ahead to the next big market, your competitors may leave you in the dust.
September 7, 2012 at 11:21 am
Kids love back-to-school shopping. So much so, they start earlier each year. Even the teachers are preparing their class lists well in advance of the first day. So what is a retailer to do? Advertise earlier, promote earlier and find some killer promotion to guide young consumers (and their parents) to their stores.
September 5, 2012 at 7:33 pm
I never remember back to school shopping as a kid being the next closest thing to an Olympic event. Nor do I remember retailers having huge sales on everything in the store that might even remotely be associated with back-to-school. Now, as a parent, I too am seeking the gold medal for savings on all [...]
August 30, 2012 at 9:30 am
It’s back-to-school season and you know what that means – moms nationwide are preparing the perfect homemade and on-the-go school lunches! To celebrate this fun time of year, we issued the results today of an indexing study that analyzed billions of data points to determine the U.S. neighborhoods with moms most interested in back-to-school lunches.
August 29, 2012 at 8:20 am
It’s back to school time. The time when your credit card gets so hot from swiping you need an insulated purse to carry it. I forgot that back to school shopping is more than new shoes, clothes and classroom supplies. Perhaps the summer spoiled me when it came to lunches—hot food, cold food, fast food—the [...]
August 28, 2012 at 6:00 am
It’s been a rough couple of years for the U.S. People are stretching their dollars amidst the murky economy. It appears the worst is behind us, and it is time for back-to-school shoppers to catch up after last year’s cautious spending. According to the National Retail Federation (NRF), parents are still worried about the weak [...]
August 24, 2012 at 6:53 am
Back-to-school is the No. 2 spending season of the year and digital advertising will play an extremely important role for brands and retailers alike.
August 23, 2012 at 9:47 am
Recently I was visiting with another dad Thom as we sent our kids off on a summer mission project. We talked about what else we did for the summer: family trips, household projects, sports, etc. Somehow this summer seemed to be the bucket where every activity that could not possibly fit in the last nine [...]
August 21, 2012 at 7:41 am
No one likes stale inventory, especially when it comes to kids and teens. Having the newest, latest and greatest is all part of the back-to-school season and retailers like Staples® know it. From binders in vibrant candy-colored hues to shag carpeting and LED chandeliers for lockers, Staples launches the back-to-school season in style with the [...]
August 17, 2012 at 8:00 am
The Latino market in the U.S. is exploding, so it is no wonder we are witness to increased prominence of bi-lingual signage, multicultural advertising and now an increase in the number of Spanish-speaking TV networks, like MundoFox, which launched this week.
