August 31, 2011 at 9:46 am
I am one of the 35% of shoppers who love the self-checkout. Maybe love is strong word. I prefer self-checkouts when it comes to smaller orders. For me, larger orders belong with a full-service checkout, especially with a lot of produce, alcohol (since you need to show ID), bulky items or coupons. Self-checkouts should be [...]
August 29, 2011 at 9:26 am
You’re just about finished with your website or landing page for your digital campaign, and now all you need to do is add a web form. Forms can be an important element to your digital campaign – requiring your audience to fill out a form for access to certain campaign collateral or maybe even digital [...]
August 24, 2011 at 9:00 am
In one of our recent posts, Out with the Old, In with the New: Why Traditional Ad Budgets Should be Allocated for Digital, we discussed how advertisers and brands really need to re-think online advertising as a way to effectively reach their audiences. In the post, we quickly came to the conclusion that the digital [...]
August 22, 2011 at 9:34 am
It is difficult for retail stores to compete with pricing in an online world, but the one advantage they have is the ability to cycle fresh merchandise more quickly and frequently, which is critical as the Web makes it harder for stores to compete on price. Surprises also create suspense and encourage repeat visits. Related [...]
