September 27, 2011 at 9:10 am
Today, RSR Research revealed the results of a new Prospective View report entitled, “The Local Approach: The State of Localized Advertising in Retail” to evaluate how well retailers are using digital experiences to drive in-store traffic. Related PostsTarget Customers Online and to the Store They Will Come—With Some Help from Stylish Actors Five Ways to [...]
September 22, 2011 at 9:30 am
This past July, Walmart made the decision (after a ten year break) to share sales data with third-party firms, leading to Walmart’s widely talked about partnership with Nielsen. This data includes food, consumables and health and wellness categories, and was a huge step forward for not only Walmart but the industry in general. Related PostsKimberly-Clark [...]
September 20, 2011 at 11:29 am
It’s no secret that consumers are researching products and deals online before heading to the store. By 2014, the web will be influencing $1.4 billion worth of in-store sales, according to Forrester Research. And, about 62% of shoppers say they search for deals online for at least half of their shopping trip, according to a [...]
September 16, 2011 at 11:56 am
When I’m sick, the first place I turn to is the Internet – researching symptoms on WebMd or searching for reviews on the best drug and regiment to treat my ailments. It’s the only place to get the best research and I’m not alone. According to a study by the Pew Internet & American Life [...]
September 12, 2011 at 9:27 am
My husband is one of those people who sits down over a cup of coffee on a Sunday morning and contemplates meals for the week ahead. He methodically types out the days of the week Monday-Friday on a list on his laptop and begins selecting main courses. We try to keep it varied. Chicken, pasta, [...]
September 8, 2011 at 9:49 am
We live in a highly technical world, one where we can activate our house alarm from an airplane, receive coupons on our mobile as we walk past stores and access endless amounts of information in the cloud. Technology is at our fingertips and it is important to keep up with the latest technology trends. However, [...]
September 6, 2011 at 10:25 am
When developing a digital campaign, we all know you also need a landing page, right? Landing pages provide a non-generic point of entry to your website and your audience reaches that page with a specific intention in mind, such as downloading a coupon for example. Once you have gotten your audience to your landing page [...]
