October 31, 2011 at 9:00 am
Once you’ve noticed them, you realize QR codes are nearly everywhere. Just today I’ve seen them on business cards, the packaging for my shampoo, TV, the newspaper, and on billboards. These 2-dimensional barcodes are incredibly versatile – and, they are opening lots of doors for advertisers! There are many ways to use QR codes to [...]
October 26, 2011 at 10:06 am
Some men are shoppers. Many are not. My husband is in between. If he knows he is getting something for himself, then the amount of time before his patience runs out is significantly greater than if it was just shopping for items for our son or me. Sometimes I just want to try on 15 [...]
October 24, 2011 at 10:55 am
In July of this year, the IAB partnered with research firm Ipsos Mendelsohn to evaluate how affluent Americans interact with digital media. See the entire presentation here. Related PostsSuper Bowl Ads: For Branding or Buying? Free Breakfast and Snacks for Los Angeles Ad Agencies! Multicultural Advertising Favorably Works Its Way Into Latino Market But Not [...]
October 19, 2011 at 11:57 am
Growing up, I remember going with my mom to the local butcher for meats, the baker for bread and the produce stand or farmer’s market for fruits and vegetables. Chances are, the majority of what was bought then was locally sourced and grown. But, people got busy. Related PostsBuild a Mobile-Friendly Site, and They Will [...]
October 17, 2011 at 10:11 am
In a recent Retail Systems Research (RSR) report, The Local Approach: The State of Localized Advertising in Retail, RSR evaluated 20 top retailers’ localization efforts. This report provides recommendations for retailers from various categories to create cohesive local campaigns that reach consumers at every touch point throughout the purchase path. Related PostsMadison, Wisconsin is the [...]
October 12, 2011 at 9:00 am
According to childstats.gov, there are over 75 million children in the U.S. and with the average household eating out 2 to 3 times per week, restaurants need to make sure they are appealing to families with children. For starters, restaurants can launch a digital campaign to parents with children and offer coupons or special offers [...]
October 10, 2011 at 10:13 am
Remember when we used to get excited about Saturday shopping trips to the local store? Store managers greeted customers at the door and shoppers walked up and down the aisles, pulling out items and admiring the displays – the ultimate in-store experience. However, times have changed and so has our local shopping experience. Related PostsHave [...]
October 7, 2011 at 6:22 pm
I recently read the article, What’s Next for Food Trucks and Supermarkets? and thought, “This is what great marketing to drive in-store sales is all about!” It’s not only about offline stores implementing fresh new ways to get people into their store but also providing a new niche for young entrepreneurs in search of starting [...]
October 7, 2011 at 6:13 pm
It’s 9:00 a.m. on Saturday morning and it’s time to head to a few stores with my 17 month old son in tote. And for all you mothers and fathers out there, you understand that a trip to any store is not an easy feat with a toddler. Preparation is key. Related PostsGaming: A New [...]
October 7, 2011 at 6:05 pm
The opportunity the digital world gives businesses to reach and connect with consumers is limitless. Brands have social media accounts that invite consumer engagement, digital coupons can be downloaded in an instant and the space to serve ads can be used for the most creative of campaigns. Unfortunately, this tremendous opportunity to connect with consumers [...]
October 7, 2011 at 5:56 pm
REI (Recreational Equipment Incorporated) makes a national brand feel local with such ease that it’s easy to take for granted. Each of their just less than 120 stores is staffed with expert outdoor enthusiasts. In addition to being a retailer, they have become advisors for consumers considering purchases of outdoor equipment. It’s one of their [...]
October 7, 2011 at 5:45 pm
Change is sometimes difficult to accept, but change can be a good thing. Otherwise, we would still be carrying around 3 pound portable phones and wishing our dial-up connection would hurry up. But, if change is good, then why are marketers still relying heavily on traditional advertising methods when advertising has gone digital? Related PostsHiding [...]
October 7, 2011 at 5:33 pm
Where have all the cookies gone? Well, for starters, they haven’t gone anywhere…yet. They are still sitting with those big companies whose main business is the reselling of cookie data to different online advertising companies, who utilize them when targeting consumers at that level. Problem? Potentially, yes. Related PostsWhat to Consider When Measuring Online [...]
October 7, 2011 at 5:22 pm
Don’t get me wrong. I love coupons. Call it competitive, but if someone else is getting a lower price for the same product, then I want that same price too. In fact, coupons are one of the most effective methods of driving in-store sales. Related PostsNRF Attendees Share Their New Rules for Retail Brands [...]
October 7, 2011 at 5:02 pm
As retailers push to drive in-store sales through digital advertising, their entire effort can easily be derailed by overlooking the single most important factor: quality customer service. And, this should not be overlooked, since great service drives in-store-sales and customer loyalty. Related PostsRetailers: Our Top Ten Ways to Bring Shoppers Holiday Cheer Even Grocery [...]
October 5, 2011 at 9:00 am
The holiday shopping season is just around the corner, and you know what that means. Holiday campaigns are already starting to roll out and why shouldn’t they? According to the International Council of Shopping Centers, holiday sales in November and December can amount up to 40% of retailer’s annual sales. And…with this much riding on [...]
October 3, 2011 at 9:00 am
My husband is a stay at home dad and about a decade ago, it was an extremely rare role for a male to play. Today, it is much more common; to the tune of 158,000 stay at home dads in the US according to the US Census Bureau. This number is expected to grow significantly [...]
