November 2, 2011 at 9:33 am
MaxPoint Interactive Encourages Retailers and Brands to Localize Digital Advertising Efforts in Final 72 Hours of Holiday Shopping Season
For retailers and brands, the holiday shopping season can amount up to 40% of retailer’s annual sales. More importantly, it is the critical 72 hours before the end of the holiday shopping season where retailers and brands can drive high in-store sales with shoppers purchasing last minute gifts. Knowing this, it’s important to practice and implement digital strategies for driving in-store sales.
How can you drive in-store sales during this critical time period? We’ve released our list of digital strategies for driving in-store sales, just in time for the holiday season. Here is a preview:
- Think local: According to NRF, US Census data indicates that approximately 75 percent of all US consumer spending occurs at retail locations within 15 miles of home. By reaching potential customers at the neighborhood level with digital campaigns, retailers can get much more targeted and serve the right ads to the right customers, driving traffic and sales.
- Leverage highly relevant data to proactively move inventory: Retailers are often focused on selling excess “holiday” inventory before the New Year. Leverage digital campaigns and neighborhood targeting technology (such as our offering) to create highly-customized advertising that reaches qualified audiences to drive in-store sales of products that may create excess inventory. This approach also helps reach the last minute shoppers who have run out of time to purchase gifts online in the final 72 hours of the holiday shopping season.
- Create “just in time” demand: Most advertising programs require brands and retailers to create campaigns weeks or months in advance of when they’d like to drive traffic to stores. By creating a highly-localized digital campaign, brands, retailers and restaurants of any size can easily create and execute a campaign to drive “just in time” demand for their products or services.
Practice these strategies and take some of the stress out of meeting revenue projections for the year. By developing highly-customized local digital advertising strategies, retailers and brands can effectively drive in-store sales. Click here to read more and increase revenue, eliminate excess inventory and create more personal relationships with customers.
Subscribe to our OnPoint blog for posts to come – we will be giving a deeper look into each of the digital strategies.