March 30, 2012 at 11:35 am
Last week, MaxPoint’s Shopper Marketing team participated in the StratConn event hosted by the Path to Purchase Institute in Rosemont, IL. With participation from over 20 companies, the event was a great way to qualify, meet and engage with other attendees. Below are some of the event highlights. Related PostsTarget Customers Online and to the [...]
March 29, 2012 at 4:45 pm
Did you know digital is the number one medium for ages 18-44 and is tied with TV for ages 45-54? We live in a digital age and most of what we do today is completed online. Related PostsReal Time or Bust: Why Anything Short of Real Time in Digital Advertising Will Soon Be Passé Hiding [...]
March 28, 2012 at 9:59 am
By: Anupam Gupta, CEO, Mixpo, Inc. The top 10 Super PACs in the US have spent over $50 million in advertising on behalf of 2012 campaign efforts. It remains to be seen how much of total campaign spending will be devoted to online, but rest assured it will eclipse the percentages spent in 2008 when [...]
March 27, 2012 at 11:01 am
Did you know the average person waits about an hour per day in line? By the time a shopper has spent two or three minutes in line, the perceived wait time is multiplied by each passing minute according to a study by Envirosell. Shoppers get impatient quickly and choose their own line based on key [...]
March 26, 2012 at 10:39 am
Sy Syms, an American businessman, entrepreneur and philanthropist, who founded the SYMS off-price clothing chain in New York City, once said, “An educated consumer is our best customer.” Related PostsSuper Bowl Ads: For Branding or Buying? Multi-Cultural Marketing Consumers Reshape Retail Location Based Targeting Grows Up Landing Page Optimization
March 23, 2012 at 2:26 pm
MaxPoint headed to Arkansas for the second Doing Business in Bentonville (DBB) event of the year to learn a little more on the keys to success at Sam’s Club. Below are some of the event highlights. Related PostsInteractive Marketing: What’s In Store for the Future Online Ad Revenue: What’s Behind the Growth Online Ad Spending [...]
March 21, 2012 at 10:14 am
A few months back, when it was announced that the Interactive Advertising Bureau (IAB) took over the Open RTB initiative, it got me thinking. When is a good time to implement technology standards? Related PostsNew York Neighborhoods Most Interested in Asthma and Allergy Remedies 3 Characteristics of Tomorrow’s Video Experience Attention New York & Chicago [...]
March 20, 2012 at 11:56 am
When launching a campaign, one of the keys to success is making sure the message “speaks” to your target audience. How do you do this? Motivate shoppers to take action after seeing your campaign by creating visuals and messages that are relevant and have value to them. Below are a few examples of campaigns that [...]
March 19, 2012 at 9:52 am
The U.S. Hispanic shopper is part of a rapidly growing consumer group with tremendous buying power that requires close attention from retailers and brands in 2012. And, if you want part of the $1.3 trillion Hispanics are predicted to spend by 2015, you must first understand the Hispanic shopper. Related PostsAd Age Talks Big Data [...]
March 16, 2012 at 9:37 am
Consumption of online video continues to ramp dramatically every day. It’s been more than one year since the number of online videos consumed eclipsed search queries! Related PostsFree Breakfast and Snacks for Los Angeles Ad Agencies! Gaming: A New Way to Engage With Shoppers Retailers: Trends to Keep You Ahead Consumers Look to Retailers to [...]
March 15, 2012 at 3:58 pm
In the next few years, TV and digital video strategies will start to merge into a single media strategy. As that happens, what changes can we expect? As part of our blog series on TV and digital video strategies, we thought it would be appropriate to end on looking into the future. Forrester predicts that [...]
March 14, 2012 at 10:20 am
Retailers today are constantly looking for ways to increase their shopper marketing initiatives to reach shoppers to drive traffic and move products off the shelves. Related PostsMaxPoint Interactive Interest Index Helps Advertisers Pinpoint Neighborhoods Most Interested in a Healthier Lifestyle in 2012 Emerging Technology and the Digital Advertising Industry Local Matters to Retailers in 2012 [...]
March 13, 2012 at 10:22 am
As many of you already know, Apple released their newest iPad last week! Surrounded by the chatter of the upcoming launch for weeks, we started wondering who exactly was most interested in the release of not just this product, but the latest technology products in general. Today, we released our monthly indexing study that analyzed [...]
March 12, 2012 at 11:43 am
What do the Super Bowl, March Madness and upcoming holidays like Easter and Memorial Day have in common? Lots of planning, parties and most importantly high online chatter. And, what does this have to do with you? Related PostsMajor Advertisers Grabbing at the Chance to Reach Latino Market With MundoFox MaxPoint’s Top Ten “Go-To” Retail [...]
March 9, 2012 at 9:00 am
Recently, I was thinking of a conversation I had with one of our analysts a few years ago, in which we were discussing a problem in design, related to the sample sets modeled for analysis. I remember thinking, well, just run all the data. Of course at the time, access to that kind of data-crunching [...]
March 8, 2012 at 10:43 am
By 2015, online advertising is expected to make up nearly 28% of total US major media ad spending, compared to TV, whose share of total spending is expected to hover around 38% for the next five years, according to eMarketer. If this is the case, then why are marketers and media agencies slow to integrate [...]
March 7, 2012 at 10:42 am
A recent post in Progressive Grocer posed a great question, “Are you as smart as your shoppers?” In order to stay a step ahead and help influence the decision making process, Progressive Grocer pointed out that savvy grocers will make it their business to know what shoppers want before they come in store. Let’s expand. [...]
March 6, 2012 at 1:32 pm
Join us in Austin, TX on March 9-10 at the Austin Music Hall for the Tech Career Expo at SXSW (South By South West). Not your normal career fair, this official SXSW event showcases the best tech jobs and career opportunities from across the technology and interactive media industry. Related PostsEliminating Checkout Choices Can Hurt [...]
March 5, 2012 at 11:35 am
You’ve launched a strategic online advertising campaign to drive traffic to your store and you start seeing an increase of shoppers in the store – but it doesn’t end there, right? You have to also apply in-store marketing strategies and tactics to ensure they not only stay in the store, but that they make purchases.
March 2, 2012 at 5:16 pm
This past week, MaxPoint hit the streets of New York City in a pretty sweet ride to give out some free Hale & Hearty soup to advertising agencies for all of their great digital efforts. Here’s a look back at the past week’s event.
March 1, 2012 at 11:21 am
In 2012, consumers continue to focus on strategies to drive traffic to stores and get consumers to interact and interface with a brand.
