January 24, 2013 at 12:39 pm
Spotlight: How Naked Pizza Used Hyperlocal Online Advertising to Boost All-Natural Pizza Sales
MaxPoint released a case study today for Naked Pizza. Naked Pizza, a restaurant providing delicious and healthy all-natural pizza, wanted to create brand awareness, generate traffic, and increase restaurant sales at several of its New Jersey locations. The case study demonstrates how a multi-location business can effectively drive in-store sales with a hyperlocal online advertising campaign.
The full text of the case study can be found below.
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How did Naked Pizza use local online advertising to increase orders of its all-natural pizza?
Goal
Generate awareness, increase traffic, and drive sales at select New Jersey Naked Pizza locations
Strategy
MaxPoint used its Digital Zip® technology to target families in the local area with an interest in maintaining a healthy lifestyle—a perfect fit for Naked Pizza, which offers a full menu of all-natural pizzas. MaxPoint also displayed the restaurant’s ads to businesspeople who frequent area establishments during the midday lunch rush.
Results
By using MaxPoint’s local online advertising solution, Naked Pizza was able to gain new insights into its customers making online orders, including their age, household income, net worth, and level of education. The restaurant was also able to get valuable data about which local neighborhoods visit its online ordering page and at what time of the day they place most orders. In all, targeted online ads have helped Naked Pizza increase sales by 19% at one New Jersey location and generate more than 600 new visits to its company website.
Thank you for visiting the OnPoint blog! If you have any questions, comments, or inquiries, please contact onpoint@maxpoint.com.
Did the content of the ads change based on the new data?
Thanks for your comment, Frank. We always recommend that our customers use the insights they learn from running campaigns with us to iterate and to optimize future campaigns. Although we don’t design ads, we use what we’ve learned about past campaigns to help guide our customers in creating ads that employ best practices.