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April 26, 2012 at 10:14 am

How to Tap Video Advertising’s Potential

Chris Grech

Nielsen recently found that half of U.S. consumers exposed to a TV ad featuring a sports sedan recalled viewing the advertisement. More importantly, when consumers were exposed to the ad across multiple screens (TV, computer, mobile phone, and tablet), that percentage jumped to 74 percent, a 48 percent increase in ad recall. For a brand [...]

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March 16, 2012 at 9:37 am

Online Video Simplified

Chris Grech

Consumption of online video continues to ramp dramatically every day.  It’s been more than one year since the number of online videos consumed eclipsed search queries! Related PostsMajor Retailers Look to Drive More In-store Sales With Extended Back-to-school Deals Interest Index Finds Las Vegas Moms Are Those Most Interested in Back-to-School Lunches Back to School: [...]

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