May 3, 2013 at 3:49 pm
By now, many in the advertising industry are familiar with the term mobile geofencing, or a retailer’s ability to target shoppers passing near its store by establishing a very narrow advertising radius (often just a few feet). Each time a consumer who has downloaded a store’s app on their GPS-enabled mobile device enters this tight [...]
April 19, 2013 at 3:05 pm
We’ve been talking for some time about how important real-time information is when it comes to building and executing an effective digital advertising strategy. Having insight into constantly changing consumer behaviors and how current events like the flu season are affecting buying decisions gives retailers and brands the ability to act quickly and to cater [...]
April 11, 2013 at 4:05 pm
Harvard Business Review recently ran a piece that looked at how global brands (or those striving to be so) must look at advertising through a new lens: the so-called glocal lens. Translation: a combination of global and local meaning “locally adapting a universally embraced core idea that will resonate in any market anywhere in the [...]
March 29, 2013 at 9:43 am
We’ve talked a lot about big data on this blog and the impact it has on smarter and more effective digital advertising. Recently, Advertising Age dedicated a section of its print issue to the topic and shared a number of interesting insights. Related PostsHave You RSVP’d? Advertising Age Multi-City Happy Hour – 6 Cities, May [...]
March 21, 2013 at 3:54 pm
By now, anyone not living under a rock has heard the term big data. It’s a constant topic of debate within the business, technology, and even mainstream press, and it is starting to gain some traction in verticals like marketing, banking, retail, and human resources. Related PostsIndependent Retailers Don’t Have to Lose the Local Marketing [...]
March 14, 2013 at 1:19 pm
Optimizing and launching your digital ads is only half the battle. It’s often ad creative that ultimately makes or breaks a campaign. Unfortunately, too many marketers shortcut the process of finding the right creative agency. If you have ever had to select an agency, you understand why; it can be a time-consuming and labor-intensive task. But in [...]
March 7, 2013 at 2:10 pm
Recently, the Interactive Advertising Bureau commissioned a study with Nielsen that looked at how the movement of advertising dollars from TV to digital affects the reach and cost of campaigns. The study concluded that a 15% shift in media spend to digital drives a distinct increase in advertiser reach across verticals. Related PostsIn the Final [...]
February 19, 2013 at 11:35 am
Recently, we learned that NBC News shut down EveryBlock, its hyperlocal news site. The intent of the site was to provide a collective view of local news, reviews, photos, videos, etc., for people at the town or city level. However, the company found that its business model was just not sustainable for the future. Does [...]
February 15, 2013 at 9:32 am
Big data is extremely valuable when it comes to affecting the outcomes of advertising campaigns. But there are three often overlooked ways big data can be used more effectively in digital advertising for campaign precision and scale: audience discovery, cross-correlation, and dynamic decision-making.
February 6, 2013 at 10:34 am
With the cold months here, we can count on one thing: the flu. This season is one of the toughest flu seasons in years. In fact, it has been such a rough season that the flu has frequently been one of the top stories in the major news outlets.
February 1, 2013 at 10:33 am
When the 49ers and Ravens square off on Sunday to earn the coveted Vince Lombardi trophy (that’s the Super Bowl trophy for you non–sports fans), many consumers will be keeping tabs on the most entertaining and unique Super Bowl ads that play throughout the game. Related PostsRetailing for the Educated Consumer Why Online Video and [...]
January 24, 2013 at 12:39 pm
MaxPoint released a case study today for Naked Pizza. Naked Pizza, a restaurant providing delicious and healthy all-natural pizza, wanted to create brand awareness, generate traffic, and increase restaurant sales at several of its New Jersey locations. The case study demonstrates how a multi-location business can effectively drive in-store sales with a hyperlocal online advertising [...]
January 11, 2013 at 1:32 pm
Mark Ailsworth, our senior director of Western Region sales, posted an article yesterday on iMedia Connection. In his article, he explains why hyperlocal strategies are critical today, and he presents some tips that brands and companies can use in rolling out a hyperlocal campaign on a national level. You can read the full article on [...]
December 11, 2012 at 10:27 am
The clock is ticking on the holiday season. There are just a few more weeks until the big day is here. The Christmas music has been playing since November, or in some places even before the last Halloween candy hit the bottom of the bag, and people are in the mood to look for the [...]
November 16, 2012 at 9:52 am
Thanksgiving is less than a week away, but it’s not too late for digital advertisers to make a final online push for their holiday-friendly food, beverages, decorations, and more. Here are five tips for making sure no money is left on the table come Thursday: Related PostsNative Advertising: An Ad in Content’s Clothing Top Retailers [...]
October 23, 2012 at 11:12 am
We’re teaming up with Advertising Age for its Multi-City Happy Hour event! Join us on October 24 at 6:00 pm in one of six cities across the United States (Bentonville, Chicago, Los Angeles, Miami, New York, or San Francisco) to mix and mingle with fellow advertising, marketing, and media professionals. There is no cost to [...]
October 18, 2012 at 11:45 am
Everywhere you look these days, there are infographics. According to an article in Mashable, “infographics are graphic visual representations of information, data or knowledge. These graphics represent complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.” Related PostsREI Goes Local with Social Media Strategy
October 15, 2012 at 4:58 pm
Join us in the Windy City on October 16 for the annual Shopper Marketing Expo. Retail is changing quickly, and shopper marketing continues to influence go-to-market strategies and industry best practices. The Shopper Marketing Expo is dedicated to integrating a wide variety of solutions, tools, and expertise needed to influence decision-making along the entire path [...]
October 11, 2012 at 2:36 pm
When it comes to marketing to baby boomers, it is best to keep it simple. As boomers age, it becomes more challenging for their brains to handle complex visuals and verbiage. Related PostsMaxPoint Interactive Interest Index Helps Advertisers Pinpoint Neighborhoods Most Interested in a Healthier Lifestyle in 2012 Guilt, Humor in Advertising Works for CVS/pharmacy [...]
October 8, 2012 at 3:05 pm
Be sure to meet up with us on October 10 at the biggest annual marketing and technology conference in the Midwest – the 11th MIMA Summit. Join the Minnesota Interactive Marketing Association, the oldest interactive marketing association in America, as it shares the latest in digital thinking with featured guest speakers Jane McGonigal and Guy [...]
October 3, 2012 at 2:36 pm
We saw you Angelenos party hard at thinkLA’s AdJam 2012, but were you hurting the morning after your big night out? Using our Digital Zip® technology, we pinpointed the LA residents who know how to party and recover like the best of ’em. Related PostsA Look Back: The Best Latino Advertising Campaigns Giving National Campaigns [...]
October 2, 2012 at 10:38 am
With the fall season finally here, it’s time to start thinking about planning for Halloween. According to the National Retail Federation’s (NRF’s) 2012 Halloween consumer spending survey by BIGinsight, 170 million people plan to celebrate Halloween this season. Related PostsNRF Attendees Share Their New Rules for Retail Social Inventor Community, Quirky, A Retailer’s Dream to [...]
September 27, 2012 at 9:56 am
Are you more of a sports fan or physical fitness buff? We wanted to find out so we issued the results today of an indexing study that reveals the neighborhoods across the country with sports fans and exercise enthusiasts. Related PostsGuest Blogger: “Win Elections-Best Practices in Using Online Video Advertising for Your 2012 Campaign” Doing [...]
September 27, 2012 at 6:00 am
Believe it or not, consumers are staying loyal to luxury brands even during our challenging economic times. Why? Lower brands aren’t offering the quality consumers are finding in luxury brands. Related PostsRetailers: Get Creative, Get Digital and Drive In-store Sales
September 24, 2012 at 6:00 am
Join us on September 27 from 6pm to 12am as some of LA’s best ad agencies show off their musical talent in front of 1,200+ marketing, advertising, and media professionals.
September 19, 2012 at 6:00 am
Be sure to join us for breakfast in Rogers, AR for the next Doing Business in Bentonville event to hear Marshal Cohen, Chief Industry Analyst, The NPD Group, talk about the future of retail and what you need to know to get there! Topics to be discussed include: How to win at Walmart New Traditions [...]
September 14, 2012 at 7:20 am
This past week, MaxPoint rolled into Los Angeles with a super sized food truck to give out free breakfast and Coolhaus ice cream sandwiches to advertising agencies for all of their great digital efforts. Here’s a look at this week’s event: Related PostsTips for A/B Testing Your Digital Campaigns Embrace Digital and Fill Just In-Time [...]
September 13, 2012 at 9:08 am
Secure your tickets now for the Southeast’s first shopper marketing event hosted by birdsong gregory. Retail Insights Southeast (RISE) is kicking off its first event in Charlotte, NC, on September 18th from 11-2pm at Byron’s Southend.
August 30, 2012 at 9:30 am
It’s back-to-school season and you know what that means – moms nationwide are preparing the perfect homemade and on-the-go school lunches! To celebrate this fun time of year, we issued the results today of an indexing study that analyzed billions of data points to determine the U.S. neighborhoods with moms most interested in back-to-school lunches. [...]
July 31, 2012 at 9:29 am
We are in the heart of summer and enjoying the swimming pool, playing outside activities and grilling our favorite summer foods. With all of this summer fun, we decided to find the U.S. neighborhoods that are most interested in barbeque foods. Today we issued the results of an indexing study that analyzed billions of data [...]
July 25, 2012 at 9:25 am
While digital advertising has given retailers a great opportunity to reach and engage with shoppers before they head in-store, it’s still important to make sure a shopper has a good experience once in-store. Shoppers may have prepared lists and made decisions before heading to the physical store location but things like poor customer service and [...]
July 23, 2012 at 8:09 am
Every year is different for grocers, as in-store traffic and sales depends on the economy and changing consumer shopping habits. Recently, the U.S. Commerce Department released insights into the current trends taking place in the grocery industry.
July 17, 2012 at 8:41 pm
While schools may have just closed for summer break, students and their families are already thinking about a budget for the next back-to-school season and where they can find the best deals. According to the National Retail Federation (NRF), “Every year it’s the same thing. Come mid-June, when discussions of back-to-school pop up in the [...]
July 16, 2012 at 8:21 am
MaxPoint recently interviewed Jim Mercado, Principal & Co-Owner, Sic’Em Advertising, on the digital advertising industry and some of the challenges advertisers face today. The interview focuses on how to optimize ad campaigns, effective audience targeting and how to address certain industry challenges.
July 8, 2012 at 6:00 am
While consumers may share similar habits, they differ in their shopping needs, where they shop, how they shop and how they prepare to shop. And in order to effectively reach shoppers and drive in-store traffic, retailers need to gain valuable insight into their consumer base.
July 5, 2012 at 9:00 am
Why is location-based targeting a smart choice for many companies? MaxPoint’s Carolyn Blake, discusses in an interview with iMedia Connection. Highlights include:
July 3, 2012 at 9:00 am
By: Rob Humphreys, Founder & CEO, iDriveROI, LLC Increasing ROI (Return on Investment) is the Holy Grail for every digital marketer. Mathematically speaking, increasing ROI can be achieved by any of the following means: (1) decrease the investment (2) increase the return (3) a combination of 1 and 2. For the purposes of this post, [...]
July 2, 2012 at 9:00 am
The Fourth of July, is a holiday where Americans everywhere gather together and celebrate with BBQs, fireworks and much more. According to the National Retail Federation’s (NRF) 2012 Independence Day Survey, “more than 160 million people, or 67.6 percent of Americans who intend to participate in holiday festivities, will celebrate the 4th of July by [...]
June 28, 2012 at 12:01 pm
Summer 2012 has finally arrived and with it comes the Summer Olympic Games. Interested in the buzz generated every 4 years around this event, we wanted to find the cities most interested in the Olympic Games.
June 27, 2012 at 9:24 am
MaxPoint recently interviewed Eric Yang, CEO, Black Bag Advertising, on the interactive and digital advertising industry. The interview focuses on media buying and what media buyers/planners take into consideration when developing an advertising budget.
June 25, 2012 at 10:51 am
It’s no secret online video advertising is becoming an effective and vital tool for retailers and brands to reach their target audiences. According to Forrester Research, U.S. online video ad spend will reach $5.4 billion by 2016 and is becoming a rising digital force that advertisers are allocating more dollars to. And, brands and retailers [...]
June 21, 2012 at 11:03 am
Over 77 percent of the U.S. population are active internet users and head online every day to network with friends, complete online research, watch videos and much more. Digital is becoming a hot advertising channel and it has given brands even more opportunities to become viral and connect with consumers. For example: Coca-Cola.
June 20, 2012 at 9:59 am
Digital advertising now represents over 15 percent of all advertising spend and continues to become an integral part of most advertising plans. In fact, digital is the number one way to reach a broad (and highly demanded) demographic: 18-54 year olds. We have arrived at the “digital decade” and advertisers are now finding new ways [...]
June 18, 2012 at 10:45 am
A recent article in Advertising Age posted that internet ad revenue hit $8.4 billion in the 1st quarter of 2012 – according to the latest IAB Internet Advertising Revenue Report. And, since the early 2000s, internet ad growth has been on a steady rise and is predicted to continue to grow over upcoming years.
June 15, 2012 at 10:29 am
Over the past few years, the advertising budget, once largely allocated for traditional advertising routes, has made significantly more room for online advertising. To illustrate the growth of online advertising, below is an infographic around online advertising growth – highlighting statistics from eMarketer and comScore.
June 13, 2012 at 10:22 am
As Father’s Day approaches, retailers and brands focus on serving advertisements with Father’s Day specific messaging and target shoppers that are looking for a special gift for dad. And, to compete with the other clutter this time of year (graduations, weddings and the launch of summer), retailers and brands need to make sure their advertising [...]
June 11, 2012 at 11:12 am
Over the past few years, we have seen major advancements in new technology and in the opportunities they present us. In the advertising industry, the advancement of new technology has opened up more channels for advertisers to leverage and market on – creating new ways to reach shoppers.
June 7, 2012 at 11:10 am
As we move towards the future of digital health, patients will be encouraged to incorporate technology into their healthcare routine. For instance, we are already seeing mobile apps developed for patients to keep track of their health and get the education/assistance they need. People in general are already highly immersed in technology as they research [...]
June 6, 2012 at 11:30 am
As the seasons change, so do consumers. They adapt to climate changes and begin shopping for season deals on home decorating, clothing and other “must-have” seasonal goods. With summer around the corner, here are a few tips to drive heightened awareness around your brand and summer deals in and out of the store to keep [...]
June 4, 2012 at 9:28 am
As graduates rush around to finalize last minute details, such as gown orders and over-due book returns, parents and loved ones are equally as rushed searching for that special graduation gift. And, just like the holiday season, graduation is always expected to rack in sales for retailers.
