February 9, 2012 at 10:14 am
The Path-to-Purchase: How is it Changing in 2012?
With the emergence of new technologies and new digital channels to advertise on, retailers and brands are noticing the way to reach shoppers throughout the path-to-purchase is changing. In most cases, retailers and brands are re-thinking marketing strategies this year and allocating more shopper marketing dollars for reaching shoppers at different touch points throughout the [...]
