March 5, 2012 at 11:35 am
You’ve Started Reaching the Right Shoppers Online, Now What?
You’ve launched a strategic online advertising campaign to drive traffic to your store and you start seeing an increase of shoppers in the store – but it doesn’t end there, right? You have to also apply in-store marketing strategies and tactics to ensure they not only stay in the store, but that they make purchases. [...]
