August 14, 2012 at 8:00 am
According to US Census data, 75 percent of consumer spending occurs within 15 miles of the average American’s front door, meaning 50 percent of the nation’s GDP is dependent on consumers buying locally. It’s more important than ever for brick-and-mortar businesses—and the brands that sell within them—to connect with consumers (especially in the popular 18–54 [...]
July 5, 2012 at 9:00 am
Why is location-based targeting a smart choice for many companies? MaxPoint’s Carolyn Blake, discusses in an interview with iMedia Connection. Highlights include: Related PostsGet Last-Minute Shoppers by Going Online with Your Advertising Target Customers Online and to the Store They Will Come—With Some Help from Stylish Actors Top Retailers Prepared with Incentives but are they [...]
May 1, 2012 at 9:00 am
As new technology provides more opportunities for retailers and brands to expand advertising solutions across channels, they look for innovative ways to effectively target the right consumers with their marketing messages. And, for every challenge there is an opportunity, and this year it’s all about working “local” into your marketing strategy. Related PostsShift to Multicultural [...]
March 14, 2012 at 10:20 am
Retailers today are constantly looking for ways to increase their shopper marketing initiatives to reach shoppers to drive traffic and move products off the shelves. Related PostsMobile Geofencing—An Advertising Trap? Independent Retailers Don’t Have to Lose the Local Marketing Arms Race You Don’t Have to Be Big to Be Successful, But You Need to Know [...]
March 7, 2012 at 10:42 am
A recent post in Progressive Grocer posed a great question, “Are you as smart as your shoppers?” In order to stay a step ahead and help influence the decision making process, Progressive Grocer pointed out that savvy grocers will make it their business to know what shoppers want before they come in store. Let’s expand. [...]
March 1, 2012 at 11:21 am
In 2012, consumers continue to focus on strategies to drive traffic to stores and get consumers to interact and interface with a brand. Related PostsOnline Ad Revenue: What’s Behind the Growth Online Ad Spending Infographic Father’s Day Marketing Digital’s Impact on In-Store Marketing Digitizing Healthcare
February 22, 2012 at 7:30 am
Retailers and brands are continually focused on ways they can re-think their marketing strategy to drive in-store traffic to different retail locations. In 2012, localization (specifically, localized digital advertising) is becoming a key part of brand strategies, but it’s still a small percentage of the overall budget to drive traffic to stores. Related PostsA Look [...]
February 21, 2012 at 11:14 am
In order to reach shoppers and drive in-store traffic, retailers need to first understand their shoppers, what they are looking for and how they are looking for it. Marketers have several target audience groups today and they each vary based on several variables such as location, demographics, psychographics and more. And, many industry professionals spend [...]
February 15, 2012 at 9:55 am
By now, you have already seen the Volkswagen one with the weight-conscious dog and Star Wars theme (The Dog Strikes Back!). Everyone’s been talking about the sexy M&M! Oh, and two words: Adriana Lima. Super Bowl ads definitely get attention. It’s no wonder, then, why advertisers paid upwards of $3.5MM for a 30-second spot during [...]
January 26, 2012 at 8:55 am
As retailers rethink ways to drive in-store traffic in 2012, more are turning to local. According to a recent RSR (Retail Systems Research) research study, retailers have struggled to create relevant, “local” experiences. Shoppers in different geographic locations have different consumer needs and retailers and brands have focused on maintaining a consistent national brand look [...]
January 18, 2012 at 10:18 am
It’s 2012 and brands are stepping it up when it comes to launching creative advertising campaigns to reach and engage with target audiences in the New Year. We went ahead and selected some creative campaigns that have recently launched – maybe these will inspire some of your creative thinking this year! Enjoy. Related PostsTop 10 [...]
January 11, 2012 at 9:44 am
In 2011, the advertising industry saw tremendous growth in the digital advertising space. This year, advertisers are taking digital to a new level by re-thinking targeting and localizing their advertising campaigns. If local isn’t a part of your 2012 digital advertising strategy yet, here are a few reasons why it should be. Related PostsWhy Big [...]
December 29, 2011 at 10:09 am
This past year, the advertising industry saw tremendous growth as more dollars were allocated towards digital advertising solutions. Here’s a look back at some of the major strides made in digital in 2011. Related PostsSuper Bowl Ads: For Branding or Buying? What to Consider When Measuring Online Video Ad Engagement The Path-to-Purchase: How is [...]
December 7, 2011 at 9:32 am
Every holiday season there is that house on the corner with the best lights or that one family who decorates their car head to toe showing you they’ve got the holiday spirit. So, this got us thinking – wouldn’t it be fun to determine the neighborhoods with the most holiday spirit this holiday season? Related [...]
November 28, 2011 at 9:26 am
The final 72 hours of the holiday shopping season are the most critical when it comes to meeting revenue projections for the year. Fortunately, retailers and brands can now quickly and easily create “just-in-time” demand to help meet their revenue projections. The key here is flexibility – which you have with digital channels. Most advertising [...]
November 14, 2011 at 9:22 am
The last 72 hours of the holiday shopping season is a critical time period retailers and brands can leverage to drive in-store sales and proactively move seasonal inventory. Someone always procrastinates and shops the night before the holiday or forgets a gift for a last minute holiday party, and it is too late to purchase [...]
November 9, 2011 at 9:26 am
According to the National Retail Federation (NRF), holiday sales can represent anywhere between 25-40 percent of retailers’ annual sales and US Census data indicates that approximately 75 percent of all US consumer spending occurs at retail locations within 15 miles of home. Not only is localization important, it is a key part of the brand [...]
November 2, 2011 at 9:33 am
For retailers and brands, the holiday shopping season can amount up to 40% of retailer’s annual sales. More importantly, it is the critical 72 hours before the end of the holiday shopping season where retailers and brands can drive high in-store sales with shoppers purchasing last minute gifts. Knowing this, it’s important to practice and [...]
October 7, 2011 at 5:56 pm
REI (Recreational Equipment Incorporated) makes a national brand feel local with such ease that it’s easy to take for granted. Each of their just less than 120 stores is staffed with expert outdoor enthusiasts. In addition to being a retailer, they have become advisors for consumers considering purchases of outdoor equipment. It’s one of their [...]
September 27, 2011 at 9:10 am
Today, RSR Research revealed the results of a new Prospective View report entitled, “The Local Approach: The State of Localized Advertising in Retail” to evaluate how well retailers are using digital experiences to drive in-store traffic.
