December 11, 2012 at 10:27 am
The clock is ticking on the holiday season. There are just a few more weeks until the big day is here. The Christmas music has been playing since November, or in some places even before the last Halloween candy hit the bottom of the bag, and people are in the mood to look for the [...]
November 20, 2012 at 8:49 am
It is pretty obvious by now that if you don’t have an online component in one form or another to your advertising campaign, the likelihood of effectively reaching your target audience is slim to none. With the rise of hyperlocal targeting and companies that can serve your ads online directly to a specific market, merchandisers [...]
November 16, 2012 at 9:52 am
Thanksgiving is less than a week away, but it’s not too late for digital advertisers to make a final online push for their holiday-friendly food, beverages, decorations, and more. Here are five tips for making sure no money is left on the table come Thursday: Related PostsReal Time or Bust: Why Anything Short of Real [...]
August 6, 2012 at 7:58 pm
It is no longer black or white in the advertising world, literally. The rapidly growing populations of Latinos, Indians and Asian are rapidly changing the way advertisers target specific markets. Related PostsTop Retailers Prepared with Incentives but are they Reaching their Target Market Effectively? Major Retailers Look to Drive More In-store Sales With Extended Back-to-school [...]
July 31, 2012 at 9:29 am
We are in the heart of summer and enjoying the swimming pool, playing outside activities and grilling our favorite summer foods. With all of this summer fun, we decided to find the U.S. neighborhoods that are most interested in barbeque foods. Today we issued the results of an indexing study that analyzed billions of data [...]
July 30, 2012 at 9:00 am
For decades, advertisers sought to target the perfect audience with ads that piqued the interest of the largest group possible. Back when ads were first placed on TV, it was simple; advertise to the Caucasian consumer. It was a time when very few minorities owned a TV, or even had the income to purchase many [...]
July 27, 2012 at 8:50 am
It’s a new revolution in advertising that, in a year or two, a multicultural focus will be mainstream in all advertising. Advertising professionals knew it was coming—the need to appeal to the rapidly changing cultural demographics in the United States. With ever-growing Latino, Asian and Indian populations in the U.S., advertising needs to grow with [...]
July 25, 2012 at 9:25 am
While digital advertising has given retailers a great opportunity to reach and engage with shoppers before they head in-store, it’s still important to make sure a shopper has a good experience once in-store. Shoppers may have prepared lists and made decisions before heading to the physical store location but things like poor customer service and [...]
July 23, 2012 at 8:09 am
Every year is different for grocers, as in-store traffic and sales depends on the economy and changing consumer shopping habits. Recently, the U.S. Commerce Department released insights into the current trends taking place in the grocery industry. Related PostsMobile Devices: Better Suited for Customer Acquisition or Redemption? Retailers Shouldn’t Put All Eggs in the Online [...]
July 20, 2012 at 6:23 am
For years, many American retailers and suppliers have characterized the Hispanic market in the United States as a niche market. However, now with the rapid multicultural growth in the U.S., the reality is that the multicultural market is now the general market. Reaching these markets must have meaning beyond where they came from. Related PostsMobile [...]
July 17, 2012 at 8:41 pm
While schools may have just closed for summer break, students and their families are already thinking about a budget for the next back-to-school season and where they can find the best deals. According to the National Retail Federation (NRF), “Every year it’s the same thing. Come mid-June, when discussions of back-to-school pop up in the [...]
July 16, 2012 at 8:21 am
MaxPoint recently interviewed Jim Mercado, Principal & Co-Owner, Sic’Em Advertising, on the digital advertising industry and some of the challenges advertisers face today. The interview focuses on how to optimize ad campaigns, effective audience targeting and how to address certain industry challenges. Related PostsSuper Bowl Ads: For Branding or Buying? What do WWII Bombers and [...]
July 12, 2012 at 9:00 am
Retailers aren’t the only ones trying to become more relevant to Hispanic and other multicultural shoppers. Across almost all product categories, manufacturers are creating targeted campaigns, too. Below are some good examples shared in a Progressive Grocer article of companies marketing to a multicultural nation. Related PostsWhat Restaurants Should Consider When Trying to Reach Households [...]
July 11, 2012 at 9:00 am
The U.S. Hispanic shopper is part of a rapidly growing consumer group with tremendous buying power – they’re predicted to spend $1.3 trillion by 2015. Knowing this, retailers are starting to pay particularly close attention to the Hispanic shopper. And, as America becomes more diverse in general, marketing ad budgets are starting to pay closer [...]
July 8, 2012 at 6:00 am
While consumers may share similar habits, they differ in their shopping needs, where they shop, how they shop and how they prepare to shop. And in order to effectively reach shoppers and drive in-store traffic, retailers need to gain valuable insight into their consumer base. Related PostsBest Practices for Website Form Design As Hispanic Culture [...]
July 5, 2012 at 9:00 am
Why is location-based targeting a smart choice for many companies? MaxPoint’s Carolyn Blake, discusses in an interview with iMedia Connection. Highlights include:
July 3, 2012 at 9:00 am
By: Rob Humphreys, Founder & CEO, iDriveROI, LLC Increasing ROI (Return on Investment) is the Holy Grail for every digital marketer. Mathematically speaking, increasing ROI can be achieved by any of the following means: (1) decrease the investment (2) increase the return (3) a combination of 1 and 2. For the purposes of this post, [...]
July 2, 2012 at 9:00 am
The Fourth of July, is a holiday where Americans everywhere gather together and celebrate with BBQs, fireworks and much more. According to the National Retail Federation’s (NRF) 2012 Independence Day Survey, “more than 160 million people, or 67.6 percent of Americans who intend to participate in holiday festivities, will celebrate the 4th of July by [...]
June 28, 2012 at 12:01 pm
Summer 2012 has finally arrived and with it comes the Summer Olympic Games. Interested in the buzz generated every 4 years around this event, we wanted to find the cities most interested in the Olympic Games.
June 27, 2012 at 9:24 am
MaxPoint recently interviewed Eric Yang, CEO, Black Bag Advertising, on the interactive and digital advertising industry. The interview focuses on media buying and what media buyers/planners take into consideration when developing an advertising budget.
June 25, 2012 at 10:51 am
It’s no secret online video advertising is becoming an effective and vital tool for retailers and brands to reach their target audiences. According to Forrester Research, U.S. online video ad spend will reach $5.4 billion by 2016 and is becoming a rising digital force that advertisers are allocating more dollars to. And, brands and retailers [...]
June 21, 2012 at 11:03 am
Over 77 percent of the U.S. population are active internet users and head online every day to network with friends, complete online research, watch videos and much more. Digital is becoming a hot advertising channel and it has given brands even more opportunities to become viral and connect with consumers. For example: Coca-Cola.
June 20, 2012 at 9:59 am
Digital advertising now represents over 15 percent of all advertising spend and continues to become an integral part of most advertising plans. In fact, digital is the number one way to reach a broad (and highly demanded) demographic: 18-54 year olds. We have arrived at the “digital decade” and advertisers are now finding new ways [...]
June 18, 2012 at 10:45 am
A recent article in Advertising Age posted that internet ad revenue hit $8.4 billion in the 1st quarter of 2012 – according to the latest IAB Internet Advertising Revenue Report. And, since the early 2000s, internet ad growth has been on a steady rise and is predicted to continue to grow over upcoming years.
June 15, 2012 at 10:29 am
Over the past few years, the advertising budget, once largely allocated for traditional advertising routes, has made significantly more room for online advertising. To illustrate the growth of online advertising, below is an infographic around online advertising growth – highlighting statistics from eMarketer and comScore.
June 13, 2012 at 10:22 am
As Father’s Day approaches, retailers and brands focus on serving advertisements with Father’s Day specific messaging and target shoppers that are looking for a special gift for dad. And, to compete with the other clutter this time of year (graduations, weddings and the launch of summer), retailers and brands need to make sure their advertising [...]
June 11, 2012 at 11:12 am
Over the past few years, we have seen major advancements in new technology and in the opportunities they present us. In the advertising industry, the advancement of new technology has opened up more channels for advertisers to leverage and market on – creating new ways to reach shoppers.
June 7, 2012 at 11:10 am
As we move towards the future of digital health, patients will be encouraged to incorporate technology into their healthcare routine. For instance, we are already seeing mobile apps developed for patients to keep track of their health and get the education/assistance they need. People in general are already highly immersed in technology as they research [...]
June 6, 2012 at 11:30 am
As the seasons change, so do consumers. They adapt to climate changes and begin shopping for season deals on home decorating, clothing and other “must-have” seasonal goods. With summer around the corner, here are a few tips to drive heightened awareness around your brand and summer deals in and out of the store to keep [...]
June 4, 2012 at 9:28 am
As graduates rush around to finalize last minute details, such as gown orders and over-due book returns, parents and loved ones are equally as rushed searching for that special graduation gift. And, just like the holiday season, graduation is always expected to rack in sales for retailers.
June 1, 2012 at 9:53 am
On May 22, 2012, MaxPoint headed to 6 cities, New York, Boston, Chicago, San Francisco, Minneapolis, and Detroit, to celebrate the AdAge Multi-City Happy Hour event!
May 31, 2012 at 9:49 am
The summer of 2012 is finally here, marking the arrival of the London Olympic Games. And, with millions of people tuning in and heading online to watch/read about the games coming this July, advertisers are taking advantage and launching campaigns that are sure to reach their target audiences.
May 30, 2012 at 10:10 am
In honor of National Asthma and Allergy Awareness Month, we analyzed billions of data points to determine the U.S. neighborhoods most interested in allergy and asthma remedies. What did this reveal? According to our Interest Index report, New York ranked the highest of all U.S. cities, and its Bay Shore and Smithtown neighborhoods were most [...]
May 25, 2012 at 10:01 am
The explosion of video has redefined the online experience. In fact, video views have surpassed search! Online video consumption is rapidly growing and advertisers are realizing the incredible reach this medium presents.
May 23, 2012 at 1:32 pm
Do you work for an advertising agency in Chicago or New York? Starting TODAY, we’re giving employees at New York and Chicago advertising agencies a chance to raise money for a local charity in their city. Here’s how you can help:
May 21, 2012 at 10:15 am
For many brands and retailers, holiday planning begins early in the year. Why do you think you see advertisements for Christmas in July? It’s never too early to start preparing for holidays that can rack in the largest retail sales of the year.
May 16, 2012 at 8:00 am
MaxPoint headed to Dallas, TX for FMI 2012, the food retail show of the year, and hit the show floor to survey over 100 food retail industry executives. We wanted to know how the changing economy has affected consumers, specifically when it comes to grocery shopping habits. This is what FMI attendees had to say:
May 15, 2012 at 10:57 am
When it comes to making a budget for shopping, consumers are mindful of how the economy has affected their lifestyle and spending habits. As a result of the post-recession economy, consumers have tried to find the best ways to maximize their monthly spend, specifically, they have become more cost-conscious grocery shoppers. Today, we’ve released a [...]
May 14, 2012 at 1:03 pm
What happens when we team up with Advertising Age? A nationwide happy hour event in six cities! On Tuesday, May 22nd, join us and other industry professionals in one of six select cities across the U.S. for the Advertising Age Happy Hour event of the year! Click the link below to RSVP to the location [...]
May 10, 2012 at 12:48 pm
From brightly colored flowers to new gardening gear, shoppers are making room in their budget this Mother’s Day to make the holiday as special as possible. According to a National Retail Federation (NRF) survey, the average consumer celebrating the holiday is expected to spend $152.52 on gifts (up from $140.73 last year), with total spending [...]
May 9, 2012 at 9:54 am
Today, more and more people are headed online to watch their favorite shows, chat with friends, read reviews, complete online research – the list goes on. It has become clear to advertisers that there are new channels for retailers and brands to leverage when it comes to executing highly deliverable ad campaigns. Traditional advertising methods [...]
May 7, 2012 at 10:18 am
America is one big melting pot of culture that is constantly adding new ingredients to the mix. Gone are the days retailers solely target the usual holidays like Christmas, Thanksgiving, Easter, Fourth of July and Halloween. With so many different cultures, religions and lifestyles being welcomed in the U.S., the opportunity to target these groups [...]
May 3, 2012 at 9:45 am
MaxPoint interviewed Peter Hoyt, CEO, Path to Purchase Institute, recently on the shopper marketing industry and how it is changing with the emergence of new technology. The interview focuses on the change in the shopper marketing path-to-purchase and recommendations for how to reach shoppers at every touch point – highlighting digital advertising. Check out the [...]
May 2, 2012 at 10:13 am
The U.S. Hispanic shopper is part of a fast growing consumer group for many retailers and brands, with tremendous buying power. Recognizing the importance of marketing to the Hispanic shopper, retailers and brands have focused on Hispanic specific messaging and advertising campaigns. Target Latino, a popular Hispanic marketing blog collected feedback from viewers and compiled [...]
May 1, 2012 at 9:00 am
As new technology provides more opportunities for retailers and brands to expand advertising solutions across channels, they look for innovative ways to effectively target the right consumers with their marketing messages. And, for every challenge there is an opportunity, and this year it’s all about working “local” into your marketing strategy.
April 26, 2012 at 10:14 am
Nielsen recently found that half of U.S. consumers exposed to a TV ad featuring a sports sedan recalled viewing the advertisement. More importantly, when consumers were exposed to the ad across multiple screens (TV, computer, mobile phone, and tablet), that percentage jumped to 74 percent, a 48 percent increase in ad recall. For a brand [...]
April 25, 2012 at 9:41 am
Just in my generation alone, I’ve seen several variations of the “four food groups,” the “nutrition pyramid” and “my plate” adopted and tweaked by the FDA/USDA. Do I eat more carbs? Do I eat all veggies and some protein? Do I eat a lot of protein and a little veggies? It gets confusing for those [...]
April 24, 2012 at 11:33 am
Throughout the month of April, we start to focus on green initiatives and invest in more eco-friendly products as Earth Day reminds us to take care of the planet we live on. In honor of this past Earth Day, we analyzed billions of data points for our April indexing study to determine the U.S. neighborhoods [...]
April 23, 2012 at 12:41 pm
In the past, grocers leveraged print and in-store marketing to engage shoppers and drive in-store sales. Today, grocers are realizing while print and in-store marketing does lend a hand in shopper engagement, online is driving more consumer interaction and shoppers to the stores.
April 20, 2012 at 9:00 am
My CEO is fond of the expression “follow the data.” The more I think about it, the more I realize that I’ve always agreed. This has been true for every job I’ve ever had—and here at Maxpoint Interactive, we follow this mantra in our continuous quest for better campaign performance and understanding. No matter what [...]
