MaxPoint Interactive

November 9, 2011 at 5:59 pm

What do WWII Bombers and Digital Advertising Have in Common? Approaches Data Critically

Morgan Mueller

Dr. John D. Cook teaches courses in statistics at the University of Texas Graduate School of Biomedical Sciences and has a blog called The Endeavour.  The blog is updated almost daily with interesting tidbits about math, science, and statistics. This is one of his many stories: Related PostsFive Ways to Avoid Getting Cooked by the [...]

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Tags: campaign, critical analysis, data, digital strategy, Digital Zip technology, MaxPoint, MaxPoint Interactive, Morgan Mueller, OnPoint, The Endeavour

October 24, 2011 at 10:55 am

Reaching the Rich: Affluent Americans and Online Advertising

Morgan Mueller

In July of this year, the IAB partnered with research firm Ipsos Mendelsohn to evaluate how affluent Americans interact with digital media.  See the entire presentation here. Related PostsSuper Bowl Ads: For Branding or Buying? Free Breakfast and Snacks for Los Angeles Ad Agencies! Staples Refreshes Offers, Incentives to Get a Jump On Back-to-School Shopping [...]

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Tags: campaigns, digital, internet usage statistics, Ipsos Mendelsohn, MaxPoint, MaxPoint Interactive, Morgan Mueller, online advertising, OnPoint, traditional advertising