MaxPoint Interactive

May 30, 2012 at 10:10 am

New York Neighborhoods Most Interested in Asthma and Allergy Remedies

MaxPoint

In honor of National Asthma and Allergy Awareness Month, we analyzed billions of data points to determine the U.S. neighborhoods most interested in allergy and asthma remedies. What did this reveal? According to our Interest Index report, New York ranked the highest of all U.S. cities, and its Bay Shore and Smithtown neighborhoods were most [...]

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Tags: data, digital advertising, Digital Zip, interest index, MaxPoint, MaxPoint Interactive, neighborhood-level advertising, OnPoint

February 23, 2012 at 11:02 am

What is Neighborhood-Level Advertising?

MaxPoint

Over 75% of all U.S. consumer spending occurs at retail locations within 15 miles of one’s home. Knowing this, it’s important to target  your next digital advertising campaign  within a tight radius of relevant store locations. With neighborhood-level advertising, retailers and brands can reach relevant consumers and drive local in-store traffic. Related PostsBuild a Mobile-Friendly [...]

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Tags: brands, consumers, digital advertising, Digital Zip, Gretchen Joyce, MaxPoint, MaxPoint Interactive, neighborhood-level advertising, neighborhoods, OnPoint, retail, retailers, video