October 7, 2011 at 5:56 pm
REI Goes Local with Social Media Strategy
REI (Recreational Equipment Incorporated) makes a national brand feel local with such ease that it’s easy to take for granted. Each of their just less than 120 stores is staffed with expert outdoor enthusiasts. In addition to being a retailer, they have become advisors for consumers considering purchases of outdoor equipment. It’s one of their [...]
