April 26, 2013 at 10:12 am
The Shopper Technology Institute recently wrote a piece discussing how some large chains, such as CVS, Kroger, and Safeway, benefit from sophisticated brand-funded shopper marketing campaigns. The story, based on research from Kantar, suggests that these chains are becoming more aggressive and targeted in their reach to consumers by focusing primarily on personalization with an [...]
November 20, 2012 at 8:49 am
It is pretty obvious by now that if you don’t have an online component in one form or another to your advertising campaign, the likelihood of effectively reaching your target audience is slim to none. With the rise of hyperlocal targeting and companies that can serve your ads online directly to a specific market, merchandisers [...]
November 7, 2012 at 3:54 pm
Huge retailers have huge budgets and giant corporate partnerships to market new products. But a large budget doesn’t necessarily translate into big sales results. One small company is turning to online channels to drive in-store sales, but most important, it’s hitting its target market on the head. Related PostsWhat is Neighborhood-Level Advertising? What is the [...]
November 1, 2012 at 1:23 pm
Marketers need to continually up their game when it comes to originality and innovative ways to drive customers to their products. The status quo simply won’t cut it anymore as smart consumers look to get the most value out of a product, whether it’s from price or promotion. Related PostsBlack Friday: What Will Retailers Do [...]
October 15, 2012 at 4:58 pm
Join us in the Windy City on October 16 for the annual Shopper Marketing Expo. Retail is changing quickly, and shopper marketing continues to influence go-to-market strategies and industry best practices. The Shopper Marketing Expo is dedicated to integrating a wide variety of solutions, tools, and expertise needed to influence decision-making along the entire path [...]
September 19, 2012 at 6:00 am
Be sure to join us for breakfast in Rogers, AR for the next Doing Business in Bentonville event to hear Marshal Cohen, Chief Industry Analyst, The NPD Group, talk about the future of retail and what you need to know to get there! Topics to be discussed include: How to win at Walmart New Traditions [...]
September 13, 2012 at 9:08 am
Secure your tickets now for the Southeast’s first shopper marketing event hosted by birdsong gregory. Retail Insights Southeast (RISE) is kicking off its first event in Charlotte, NC, on September 18th from 11-2pm at Byron’s Southend. Related PostsReal Time or Bust: Why Anything Short of Real Time in Digital Advertising Will Soon Be Passé How [...]
May 7, 2012 at 10:18 am
America is one big melting pot of culture that is constantly adding new ingredients to the mix. Gone are the days retailers solely target the usual holidays like Christmas, Thanksgiving, Easter, Fourth of July and Halloween. With so many different cultures, religions and lifestyles being welcomed in the U.S., the opportunity to target these groups [...]
May 3, 2012 at 9:45 am
MaxPoint interviewed Peter Hoyt, CEO, Path to Purchase Institute, recently on the shopper marketing industry and how it is changing with the emergence of new technology. The interview focuses on the change in the shopper marketing path-to-purchase and recommendations for how to reach shoppers at every touch point – highlighting digital advertising. Check out the [...]
April 17, 2012 at 12:43 pm
My grandparents owned a local grocery store back in the 1950s and 1960s and advertising to them was considered in-store cardboard displays, over-sized posters in the windows, one page flyers for customers, and a listing in the town phone book. They were the only store in town so they weren’t too concerned with getting everyone’s [...]
March 30, 2012 at 11:35 am
Last week, MaxPoint’s Shopper Marketing team participated in the StratConn event hosted by the Path to Purchase Institute in Rosemont, IL. With participation from over 20 companies, the event was a great way to qualify, meet and engage with other attendees. Below are some of the event highlights. Related PostsHow to Engage Consumers and Keep [...]
March 27, 2012 at 11:01 am
Did you know the average person waits about an hour per day in line? By the time a shopper has spent two or three minutes in line, the perceived wait time is multiplied by each passing minute according to a study by Envirosell. Shoppers get impatient quickly and choose their own line based on key [...]
March 14, 2012 at 10:20 am
Retailers today are constantly looking for ways to increase their shopper marketing initiatives to reach shoppers to drive traffic and move products off the shelves. Related PostsMobile Geofencing—An Advertising Trap? Retailers: Drive Brand Awareness with Visuals, Not Words Walmart,Target, Kmart & Kohl’s: 50 Years of Retail Success Walmart Using Exclusive Deals to Woo Shoppers and [...]
February 9, 2012 at 10:14 am
With the emergence of new technologies and new digital channels to advertise on, retailers and brands are noticing the way to reach shoppers throughout the path-to-purchase is changing. In most cases, retailers and brands are re-thinking marketing strategies this year and allocating more shopper marketing dollars for reaching shoppers at different touch points throughout the [...]
