MaxPoint Interactive

March 7, 2012 at 10:42 am

Grocers: Localize Digital Campaigns and Reach Consumers Before Shopping Lists are Born

MaxPoint

A recent post in Progressive Grocer posed a great question, “Are you as smart as your shoppers?”  In order to stay a step ahead and help influence the decision making process, Progressive Grocer pointed out that savvy grocers will make it their business to know what shoppers want before they come in store. Let’s expand. [...]

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Tags: @maxpoint_int, Deloitte American Pantry, digital campaigns, Gretchen Joyce, grocers, in-store, Jim Dudlicek, Kurt Carlson, local, localized digital advertising, MaxPoint, MaxPoint Interactive, mobile, online, Progressive Grocer, shoppers, shopping lists

September 12, 2011 at 9:27 am

New Campbell Soup Study Shows Purchase Decisions Are Made Before the Store

Lynn Vitello

My husband is one of those people who sits down over a cup of coffee on a Sunday morning and contemplates meals for the week ahead.  He methodically types out the days of the week Monday-Friday on a list on his laptop and begins selecting main courses.  We try to keep it varied.   Chicken, pasta, [...]

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Tags: Campbell Soup, Campbell Soup study, Lynn Vitello, MaxPoint, MaxPoint Interactive, online advertising, OnPoint, purchase behavior, purchase decisions, retail, shopping, shopping lists