March 8, 2012 at 10:43 am
Why Online Video and TV Strategies are Slow to Integrate
By 2015, online advertising is expected to make up nearly 28% of total US major media ad spending, compared to TV, whose share of total spending is expected to hover around 38% for the next five years, according to eMarketer. If this is the case, then why are marketers and media agencies slow to integrate [...]
