Privacy Policy
Last updated August 8, 2011
MaxPoint Interactive, Inc. (“MAXPOINT”) is a provider of targeted interactive advertising technology and services to websites and online marketers, and considers the protection of your privacy to be of paramount importance. This Privacy Policy was prepared to describe how we use and collect consumer data.
Note: After opting out, if you delete the browser’s cookies the opt out setting will be reset and you will need to opt out again. After opting out, you will still be shown ads. These ads are random untargeted ads.
Network Advertising Initiative
MAXPOINT is a member of the Network Advertising Initiative. You can visit the NAI’s Web Site to opt out of having any or all NAI member advertising networks collect non-personally identifiable information for use in targeted advertising. When you opt-out using this method we will place an opt-out cookie on your browser. You should note that if you delete, block or otherwise restrict cookies, or if you use a different computer or browser, you may need to renew your opt-out choice. Once you have opted out, MAXPOINT will no longer use information we have collected to help deliver targeted advertisements.
Data Collection and Usage
Personal Information
Personal information is data about you that is personally identifiable like your name, address, email address, or phone number, that is not otherwise publicly available. MAXPOINT never uses, collects or keeps personal information about people who interact with any of the sites in the network.
Non-Personal Information
When you are on one of the websites (using MAXPOINT’s products and services), the website, using cookies (see below), collects certain non-personal information from you, including but not limited to your browser type (for example, Internet Explorer or Mozilla) and your operating system (for example, Windows or Macintosh). In addition, the sites in the network collect information about your browsing behavior, such as the date and time you visit the websites, pages of the websites that you visit, and other click-stream data such as page visits, ads shown, and ads clicked, none of which will include personal information about you.
Customer Information
Prospective customers (websites and online marketers) can go to the www.maxpointinteractive.com site and provide their contact information to find out more and to be contacted by a MAXPOINT representative. MAXPOINT or its service providers reserve the right to use this information for business purposes such as marketing and research. MAXPOINT and its service providers are prohibited from using this information for other purposes or from sharing this information with other companies. This information is not used for purposes other than responding to the request.
Use and Disbursement of Non-Personal Information
In order to serve visitors appropriate advertisement, MAXPOINT will temporarily assemble non-personal, demographic, behavioral and technical information to create very large visitor clusters. These clusters represent data that has been aggregated into large anonymous groupings.
To ensure that the online marketing targeting services provided by MAXPOINT are targeted correctly, partner websites place MAXPOINT’s data tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match visitor browsing behavior to a cluster profile.
Cookies
Nearly all websites, including those using MAXPOINT’s products and services, use a feature of your browser to set a “cookie” on your computer. Cookies are small packets of data stored on your computer. The site placing the packet on your computer can then recognize the computer when you revisit the site. The site’s computer uses the cookie to provide services such as auto log on and relevant ad delivery, and to better understand how you are interacting with the site. These cookies effectively enable sites to better customize the site to your needs and interests, so that it can be as valuable to you as possible.
You are always free to decline cookies, but by doing so you may not be able to use certain features on the websites or take full advantage of all the website offerings and targeted advertising. You can configure your browser to accept all cookies, reject all cookies, erase cookies, or notify you when a cookie is set. (Each browser is different, so check the ”Help” menu of your browser to learn how to change your cookie preferences.)
Disclosure of Information
Aggregate non-personal information may be transferred or disclosed to the following entities for the following purposes: (1) to our client’s websites to segment and target relevant advertisements to you.
Non-personal information may be transferred or disclosed to the following entities for the following purposes: (1) to entities authorized to handle data such as: our employees, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers and suppliers. Disclosure would be made only to enable any of these entities to perform a business, professional or technical support function for us; (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (3) as provided for under the ”Unforeseen Circumstances” section below.
Data Retention
Non-personal information linked to a browser is kept for a period of one year. After that period has expired, the non-personal information is de-linked and kept for research.
Social Media
On our Twitter account and on our OnPoint blog, we encourage our followers and readers to participate in our conversation and we welcome your thoughts and comments. While we will do our best to reply to all comments, @mentions, retweets and direct messages (DMs), we will not reply to anything off topic, including personal attacks and foul language. If you have a complaint, please feel free to contact socialmedia@maxpointinteractive.com. MAXPOINT is not responsible for anything expressed on personal MAXPOINT employee accounts as they do not necessarily represent the views of the company.
Children
MAXPOINT believes that it is especially important to protect children’s privacy online. MAXPOINT’s website (www.maxpointinteractive.com) does not knowingly collect or use any personally identifiable information from children under the age of 18. No information should be submitted to or posted at www.maxpointinteractive.com by visitors younger than 18 years old.
Security
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes the necessary physical, electronic and managerial procedures to protect data integrity, access and use.
If you have questions or concerns regarding this statement, you should contact privacy@maxpointinteractive.com
Unforeseen Circumstances
As we continue to develop our business, we or our affiliates may sell or buy other businesses or entities. In such transactions, any non-personal information we have collected from you may be one of the transferred business assets. No personal information would ever be transferred as a MAXPOINT asset.
The Right to Change This Policy
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.