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MaxPoint and SymphonyIRI Create Unique Retail Digital Advertising Solution
First-of-its-kind digital advertising solution enables retailers and brands measure the link between digital advertising and actual incremental product sales in retail locations.
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Leverage your video content in a dynamic new channel.
Now you can target both pre-roll and in-banner video ads (using new or existing content) at a neighborhood level, making sure the most qualified audience sees your video advertising.
Target Neighborhoods
75% of all US consumer spending occurs at retail locations within 15 miles of one’s home1
- MaxPoint delves deep into a wide range of various data sources, including: demographic and interest data, purchase data and health data – just to name a few – in order to pinpoint neighborhoods where your qualified audience lives
- These neighborhoods are also within a specific radius to retail and dining locations
- MaxPoint's proprietary Digital Zip™ technology allows targeting to scale nationwide
Digital Zip Technology
By incorporating multiple, rich, neighborhood-level data sources, MaxPoint’s Digital Zip™ technology takes localized ad campaigns to a new level – pinpointing qualified neighborhoods at the most granular level. As a result, retailers and brands can execute highly targeted digital advertising campaigns that drive in-store traffic and sales. Hear MaxPoint's COO, Gretchen Joyce, explain MaxPoint’s Digital Zip™ technology and how brands and retailers can apply it to their digital campaigns to drive local store traffic.
Engage Digitally
Digital is the #1 medium for ages 18-44 and is tied with TV for ages 45-542
- MaxPoint identifies the right neighborhoods for your digital campaign, only delivering your ad when it meets the exact criteria of your shopper profile
- The most qualified neighborhoods are determined by matching the interests and characteristics of the neighborhoods to your shopper profile
- This eliminates waste and guarantees the best possible audience for your digital campaign
Display Offering
Targeted display campaigns result in a more engaging and relevant experience for your customers. Knowing this, MaxPoint is selective with ad placement, taking the standard display offering to another level with advanced local targeting. With access to millions of placements including the majority of the top comScore sites, the reach is up to 90% of online users, comparable to video. Formats include flash, rich media, non-rich media, in-stream, and works with all standard ad sizes.Video Offering
MaxPoint's in-stream and display video advertising targeting allows advertisers to leverage their pre-existing video content, namely their advertising spots created for television, into another cost-effective and dynamic channel. The comprehensive video solution with advanced local targeting enables digital advertisers to target their pre-roll video, reaching up to 90% of online users across multiple high-quality and brand-safe content sites, including co-branded YouTube channels. Advertisers have the option to purchase :15 or :30 pre-roll spots for display as well as companion ads. These ads are targeted to run only when the audience matches the brand's customized neighborhood profile, which is based on the characteristics and interests of the people who live there, as well as to the proximity of a retail location.
Drive In-Store Traffic
By 2014, the Web will be influencing $1.4 trillion worth of in-store sales3
- MaxPoint delivers your digital campaign on a national scale to a qualified audience with purchasing power
- This creates intent and drives traffic to the retail or dining locations to purchase your featured product or try your newest dish, resulting in maximized ROI
MaxPoint Overview
Move your customers from on-screen to in-store to drive local sales efficiently and effectively. To learn more, click here.Agencies
MaxPoint does the heavy lifting you need to simply deliver an audience that will out-perform your goals. To learn more about MaxPoint's solutions for agencies, click here.Automotive
MaxPoint's solution brings together advanced technology and data sources to create a solution that is simple, effective and brand safe. To learn more about MaxPoint's solutions for the Automotive Industry, click here.Brands
With MaxPoint, you can drive demand on time. MaxPoint campaigns move product from the right place to the right household at the right time. To learn more about MaxPoint's solutions for brands, click here.Health
Laser target your desired audience and maximize ROI without privacy concerns. To learn more about MaxPoint's solutions for the Health Industry, click here.Retailers
Build and deploy campaigns in hours rather than weeks or months to respond quickly to inventory and product goals. And target neighborhoods of ideal customers near your stores and move inventory where you need to most. To learn how MaxPoint can help you build store-level demand, click here.Shopper Marketing
Target your most valuable shoppers dynamically and easily, with all of the precision and none of the waste. To learn how MaxPoint advances shopper marketing programs, click here.Video
Use the power of in-stream video to deliver a high-engagement message to a relevant, targeted audience. To learn more about MaxPoint's video solution, click here.